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The Entrepreneur Journey- GuruKool: MVS Murthy, WorkApps
MVS Murthy
Co-Founder & COO
WorkApps Inc
Trigger that led to your entrepreneurial journey
The overall environment – access to monetary as well as intellectual capital,...
Why You’re Not Building an Online Brand – And 5 Tips to Fix The...
I remember seeing my first bad ad when I was five years old, and thinking to myself – I can do better than that!...
Why Mahendra Singh Dhoni Is Batting For Exide Life
Exide Life Insurance has roped in ace cricketer Mahendra Singh Dhoni (MSD) as its brand ambassador to reinforce their message that Trust is the...
How You Can Prevent App Uninstalls And Improve Mobile Marketing
Nearly 80% of apps get uninstalled in seven days and around 50% on Day 1. Most apps fall into next 5000th or 10000th app...
What You Should Know About AR For Marketing #pokemongo
Back in 2011 I had run a poll with CMOs and Augmented Reality did not show up on the list of high priorities for...
More is Not Always More: Be Wary of the Volume Game in B2B Demand...
Often in life, more can be wonderful. For example, I like more tacos. If possible, I would like seven, not two. I would also...
The Entrepreneur Journey- GuruKool: Anjali Awasthi, MedKonect Services
Anjali Awasthi
Co-Founder
MedKonect Services
Trigger that led to your entrepreneurial journey
Healthcare in India is evolving and there are many gaps to be filled, leaving enough scope...
62% of Workers Would Now Turn Down a Job Where Flexibility Was Not on...
Latest research by Regus, the global workplace provider, reveals that flexibility is a key value for workers who actually report that they would actually...
CMOs, Your Role Is Evolving . . . Are You Keeping Up?
I recently returned from an amazing vacation in the Galápago Islands where the impact of evolution is evident all around you. It was in the amazing...
Embracing Uncertainty for Innovation
It has been said that the purpose of organisation is to eliminate uncertainty. Is this stifling the ability to innovate?
I recently spoke with the...