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What To Learn From Youtube’s Top 10 Ads In H1 2016?
Halfway into 2016, brands video ads scorecard is out. Let’s look at which brands got it right.
Google has published a list of top 10...
Why HR Needs a Brand Revamp
Corporate HR is under threat - faced with competition from outside vendors and growing internal pressure to outsource non-valued added activities. Can then the...
How Fixing Your Customers Little Worries Is A Big Marketing Win
Dear Customer,
We will remember the BIG small things for you.
Yours sincerely
That’s the simple promise brands should make when trying to garner customer...
The Entrepreneur Journey- GuruKool: MVS Murthy, WorkApps
MVS Murthy
Co-Founder & COO
WorkApps Inc
Trigger that led to your entrepreneurial journey
The overall environment – access to monetary as well as intellectual capital,...
Why You’re Not Building an Online Brand – And 5 Tips to Fix The...
I remember seeing my first bad ad when I was five years old, and thinking to myself – I can do better than that!...
Why Mahendra Singh Dhoni Is Batting For Exide Life
Exide Life Insurance has roped in ace cricketer Mahendra Singh Dhoni (MSD) as its brand ambassador to reinforce their message that Trust is the...
How You Can Prevent App Uninstalls And Improve Mobile Marketing
Nearly 80% of apps get uninstalled in seven days and around 50% on Day 1. Most apps fall into next 5000th or 10000th app...
What You Should Know About AR For Marketing #pokemongo
Back in 2011 I had run a poll with CMOs and Augmented Reality did not show up on the list of high priorities for...
More is Not Always More: Be Wary of the Volume Game in B2B Demand...
Often in life, more can be wonderful. For example, I like more tacos. If possible, I would like seven, not two. I would also...
The Entrepreneur Journey- GuruKool: Anjali Awasthi, MedKonect Services
Anjali Awasthi
Co-Founder
MedKonect Services
Trigger that led to your entrepreneurial journey
Healthcare in India is evolving and there are many gaps to be filled, leaving enough scope...