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Three Core Functionalities for Multi-Channel Marketing
Marketing communications continue to evolve as audiences interact with brands through an ever-increasing number of channels. Since campaign success is largely tied to consistently getting...
Before Marketing: What To Do When You Don’t Have Marketing
The problem
Marketing, in many instances, comes in too late in the development process. Regardless of size, age, industry or solution type, most organizations first...
Omni-channel Strategy for Digital | Patanjali Jeans
Yo!
I was in Delhi yesterday co-hosting with Microsoft a CMO Roundtable on Omni-channel Strategy for Digital. We had a lovely group of participants from...
Interview with Vivek Singh about where Marketing is Heading
Where do you think Marketing is headed?
Diffusion of its boundaries. Marketing will get increasingly integrated and interweaved with other parts of the business and...
The Rise Of The Modern Marketer – Interview with Maneesh Mittal, Head – eCommerce...
Paul Writer launches The Rise Of The Modern Marketer,
Video interview series of CXO’s highlighting best practices and trends in the use of technology for...
Digital Transformation Paves the Way for Enhanced Travel Experience at Bengaluru Airport
Bangalore International Airport Limited (BIAL) steps up the game by committing to a futuristic and innovative vision of The Smart Airport - a digitized,...
The Rise Of The Modern Marketer – Interview with Sanjay Gupta, Vice President Marketing,...
Paul Writer launches The Rise Of The Modern Marketer,
Video interview series of CXO’s highlighting best practices and trends in the use of technology for...
Take on the Future of Marketing, Challenges and All
Marketing as we know it today is incredibly different than it was only a few years ago. And it will continue to change as...
The Rise Of The Modern Marketer – Interview with Vipul Parekh, Co-Founder & CMO,...
Paul Writer launches The Rise Of The Modern Marketer,
Video interview series of CXO’s highlighting best practices and trends in the use of technology for...
When At Cusps : Technology v/s Technology
A couple of days back there was a study released which said “70% of Indian CEOs are scared about automation and disruptors”
The emotion “scared”...