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Interview with Sushma Rajagopalan, MD & CEO, ITC Infotech
Interview with Sushma Rajagopalan, MD & CEO, ITC Infotech at The Great Indian IT Marketing Summit and Award 2017. This was 5th Annual Great Indian...
What Do Marketers Do All Day?
How do marketers spend their day at work? They would like to spend a lot of time engaging with their customers and prospects. The...
Interview with Rob Leavitt, SVP, ITSMA #GIIMS17
Interview with Rob Leavitt, Senior Vice President, ITSMA at The Great Indian IT Marketing Summit and Award 2017. This was 5th Annual Great Indian...
The 23rd Immutable Law Of Marketing Is Here!
Let's visualize the below product communication for a moment.
Condition 1) Here’s an LED Television that is Full HD, slim, stylish and comes with 3 USB...
5 Ways for YOU to make Women’s Day Better
Only 27% of India’s women work. For money, that is. Another 25% would like to work but don’t have the opportunity. So you’re a...
The Connected Customer – Marketing Must Change
There are many drivers compelling marketers to change. Technology has changed the way customers interact with brands and with other customers and marketers must...
A Look Into The Future Of Selling Online
With recent research from sales management software review site, GetApp revealing that 85 percent of consumers have abandoned a purchase online, something has clearly gone wrong with...
Five Keys to Success: Deloitte’s Thought Leadership Shift
Deloitte has long been a leader in developing and promoting thought leadership. Competing for clients at the highest levels of consulting and professional services,...
The Connected Customer – Satya Nadella Announces “India First” Initiatives
Paul Writer hosted a CMO Roundtable and CMO Track at Microsoft’s flagship Future Decoded event. The theme for the CMO Track was the Connected...
Paul Writer in Association with Oracle India Unveils India’s First CX Portal – Let’s...
Paul Writer in association with Oracle India today launched an exclusive site focused on Customer Experience (CX) and dedicated to Customer Experience, Sales, Digital and Marketing...