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Interview with Apurva Chamaria, VP & Head – Corporate Marketing, HCL Technologies
Interview with Apurva Chamaria, VP & Head - Corporate Marketing, HCL Technologies at The Great Indian IT Marketing Summit and Award 2017. This was...
How to Scale Your Marketing Strategy Without Sacrificing Engagement
Companies are always looking for a new edge to capture mindshare and differentiate their solution within the marketplace. As people continue to diffuse their...
Khoon Ka Rishta
BBC Media Action has created a disruptive communication, which empowers an expectant mother with life saving information, and enhances decision-making capabilities to make informed...
Interview with Sushma Rajagopalan, MD & CEO, ITC Infotech
Interview with Sushma Rajagopalan, MD & CEO, ITC Infotech at The Great Indian IT Marketing Summit and Award 2017. This was 5th Annual Great Indian...
What Do Marketers Do All Day?
How do marketers spend their day at work? They would like to spend a lot of time engaging with their customers and prospects. The...
Interview with Rob Leavitt, SVP, ITSMA #GIIMS17
Interview with Rob Leavitt, Senior Vice President, ITSMA at The Great Indian IT Marketing Summit and Award 2017. This was 5th Annual Great Indian...
The 23rd Immutable Law Of Marketing Is Here!
Let's visualize the below product communication for a moment.
Condition 1) Here’s an LED Television that is Full HD, slim, stylish and comes with 3 USB...
5 Ways for YOU to make Women’s Day Better
Only 27% of India’s women work. For money, that is. Another 25% would like to work but don’t have the opportunity. So you’re a...
The Connected Customer – Marketing Must Change
There are many drivers compelling marketers to change. Technology has changed the way customers interact with brands and with other customers and marketers must...
A Look Into The Future Of Selling Online
With recent research from sales management software review site, GetApp revealing that 85 percent of consumers have abandoned a purchase online, something has clearly gone wrong with...