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What Does Your Desk Say About Your Marketing Style?
Did you know that your desk could be saying a lot more than you think? Not to be judgy, but whether or not you...
Marketeers: Welcome to the Brave New World
Engagement, Customer Experience, Everything is changing. Your customer is changing, the way she interacts with your brand, the way she wants to be engaged...
Let’s Talk Over-The-Top (OTT): Corpus
Millennials are changing the dynamics of video consumption by preferring their handheld devices to conventional TV viewing. With improving infrastructure and internet penetration in...
India Internet Trends 2017 – Mary Meeker’s Report
The latest edition of the Mary Meeker Internet Trends Report is here! In a tradition dating back to 1995, when Mary was still an...
Bollywood Fashion Gets a Makeover with IBM Watson
One would think that Bollywood fashion and artificial intelligence (AI) have nothing in common. Well, looks like technology can play a key role in...
5 tips to creating Human-like Chatbots in the Conversational User Interface
It’s counterintuitive that a chatbot that is used to automate customer interaction needs to feel human!! But the GUI is now evolving to becoming...
Designing CX That Works For India
Customer Experience (CX) has evolved from being transactional to being a lifecycle program that needs to be managed across multiple channels and touch-points. Marketers...
SIGNS, SYMBOLS and MARKETING EFFECTIVENESS – A Beginner’s Guide to Semiotics for Marketing
Ever wondered why some products seem to attract endless love from consumers? Or why the same stories sell time after time? How some brands...
Cognitive fashion is a reality in India as Falguni Shane Peacock unveil their new...
Leading Indian fashion designers Falguni Shane Peacock had conceived their next big line-up with the theme of 'Future of Bollywood fashion' and to execute...