Insights

CMO JD - Chief Marketing Officer Job Description - must include a wide range of skills to ensure the candidate is well-suited for the...

Low cost marketing strategies are from Jessie Paul's book, "Marketing Without Money." She emphasizes the importance of leveraging digital tools and platforms to maximize...

Thought leadership isn't directly about lead generation. Dave Munn of ITSMA will tell you how to bridge the gap and better understand why you should invest in thought leadership.

Frugal marketing can deliver results. In this article Jessie Paul outlines the methods. Better still watch the live discussion!

$500 million is actually frugal. In a world where startups invest projected revenue for years on marketing, Monopoly Go was actually cautious. They clocked $2 billion in less than a year. They maximized their campaign by going hyperlocal, and targeting distinct personas with a large volume of creatives.

How to do frugal tech marketing - 6 tips from an expert with 30 years in marketing with firms like Wipro, Infosys, and Paul Writer.

Event management is actually experience design that can deliver a unique memory for customers. AI can help craft these experience but retaining the human touch is the art form.

Did you know #inspireinclusion is NOT the UN theme for this year's International Women's Day? That's the theme chosen by https://www.internationalwomensday.com/About and it is indeed...

I began my career programming on Silicon Graphics machines at Tata Elxsi. Michael Jackson's Black or White music video was a "case study" back...

Would you buy Trump's Golden "never surrender" high tops for $399? Just a 1000 of them for sale and resales are already priced higher!...