Insights

Frugal marketing can deliver results. In this article Jessie Paul outlines the methods. Better still watch the live discussion!

$500 million is actually frugal. In a world where startups invest projected revenue for years on marketing, Monopoly Go was actually cautious. They clocked $2 billion in less than a year. They maximized their campaign by going hyperlocal, and targeting distinct personas with a large volume of creatives.

How to do frugal tech marketing - 6 tips from an expert with 30 years in marketing with firms like Wipro, Infosys, and Paul Writer.

Event management is actually experience design that can deliver a unique memory for customers. AI can help craft these experience but retaining the human touch is the art form.

Did you know #inspireinclusion is NOT the UN theme for this year's International Women's Day? That's the theme chosen by https://www.internationalwomensday.com/About and it is indeed...

I began my career programming on Silicon Graphics machines at Tata Elxsi. Michael Jackson's Black or White music video was a "case study" back...

Would you buy Trump's Golden "never surrender" high tops for $399? Just a 1000 of them for sale and resales are already priced higher!...

If you pretend to be dead for a few hours you could prevent at least one person from getting cancer. Isn't that an offer...

I’ve been loyal to Starbucks for over 20 years. I have memories of when I had to choose between food and shopping at Macy’s...

Marketing trends are driven by consumer trends.  That's folks like you and me.  Are you enjoying AI? Good for you! In 2024 we'll also...