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Why Yardley smells better than Bath & Body Works today
My loyalty to Wipro as a former CMO made me buy Yardley handwash. Nah, not quite. I was CMO of the tech business, not...
Kanye and the Wild West of AI & Inclusivity
Kanye West aired an ad during Super Bowl that had a link to a site that sold Swastika t-shirts labeled HH. The site changed its...
30% off works for DeepSeek. And you.
The OpenAI rival from China has trashed share markets and pretty much broken the internet. All DeepSeek had to do was put out its...
I want to bill like Simon Sinek. Not Infosys.
When I joined Infosys in 1998 my salary more than doubled from my previous job at Ogilvy Advertising. Advertising agencies quite simply didn't make...
2025: Instant Happiness! Not.
Last year AI was still shiny and full of promise. I'm already in the trough of disillusionment as a consumer. It ain't Maggi. It...
Let them have Ganji Chudail. Or cake.
Ganji Chudail (GC) is an animated green witch created for the YouTube channel Majedar Kahani. She is also now the latest "brand" property with...
Is Kim Kardashian’s bot prophetic?
Kim recently posed with Tesla's robot and self-driving car. Apparently totally for free! I guess it does make sense to cozy up to your...
Are Blinkit & Zomato driving us to desperation
I found the interactive print ad announcing the launch of Flipkart Minutes charming. Something the family could do together as the ad worked twice!...
10 Tips to create an effective video ad for business
Do you know almost 86% of the brands are using video marketing as an effective tool?Yeah, you read that right!Video marketing is like a...
10 Tips to create an effective video ad for business
Do you know almost 86% of the brands are using video marketing as an effective tool?Yeah, you read that right!Video marketing is like a...