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How Mohan-Da changed his career by networking
Mohan was an institution in IIM Calcutta. He ran the sole tuck shop and saw many desperate students cadging for loans for...
How to Network. Or. How to build a community
How to build a professional and personal network that becomes a community. Learn why just demanding jobs on LinkedIn is a bad idea.
Umbrellas and uncertainty
It’s September! Yes, it’s hard to keep track of the months but we’re getting closer to the end of a very interesting year. I’ve stopped...
What’s in a (Brand) Name?
What's in a (Brand) Name?
A brand trivia quiz that will keep you guessing about the etymology of everyday brandnames. Let...
Trust as a Brand Strategy – can drive brand premium
The best brands in a category are often the most trusted brands. How do you build trust? Is it a part of your brand strategy? In this article I'll show you how to build trust.
A Framework for Influencer Marketing
Bloggers fall into 3 categories - Influencers, Curators, and Endorsers. How should your marketing strategy incorporate all of them? How can you improve impact and reach?
The Invention of Lying and the Cure
I started watching The Invention of Lying because Netflix promised me it was real popular. They wouldn’t lie about it, right? The 2009 movie...
Top 5 Marketing Priorities 2020
Marketers need to be agile to stay in the game in these unusual times, innovate to get ahead and at the same time be...
How to train a Marketing Unicorn
You have a great product and you went ahead and hired a great marketer. Yet your growth isn’t up to expectations. Why would this...
6 Marketing Steps to Your Dream Job
The economy is a bit creaky in the wake of COVID, agreed. But some people are still getting jobs. There may be lesser jobs...