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What Tools and Platforms are Required to Analyse Data for a Better Customer Experience
Customer analytics is an important part of any business. Data, information and insights from your customers are essential to understand what they want, what...
Build your Personal Brand: Strategies of Bappi Lahiri, Rahul Dravid, Indira Gandhi | Paul...
You have a choice to make. You can choose to be just another person, or you can choose to build your personal brand. Your...
Gartner’s Top Marketing Predictions for 2021 and Beyond | Paul Writer
Gartner’s marketing predictions explore how post-pandemic renewal strategies put marketing on the hook for redefining and reestablishing customer relationships in line with digital’s “new...
China Growth Marketing 101 – Part 1 | Paul Writer
At the turn of the new millennium, China saw many copycat internet businesses from the west, but that soon changed due to innovation that...
I want to be a Bot Boss when I grow up
COVID is driving digital adoption and India is leapfrogging into the digital economy. This is crunching a transition that would have normally taken a...
Why Your CV Needs Numbers
The rollback - as an oversight - of interest rates on small savings schemes announced by the government, shows how even 1% can have...
6 Numbers That Can Improve Your Resume
Making sure recruiters shortlist your CV
It’s 2021 and time to let go of the one-size-fits-all timeline of career events resume we learned in college. ...
Email Marketing ROI – AI can boost results
Email marketing ROI can be greatly enhanced by Artificial Intelligence (AI). Email is one of the most cost-effective ways to reach your customers. But...
Three Things TO DO Before You Begin Your Personal Branding Journey
Building a compelling personal brand is not just good for you but it’s great for business, for your communities and helps you control your...
Five reasons to create a compelling Personal Brand
We are all well aware of the appraisal calibrations where a decision to promote a person is based on opinions/ perceptions of the people...