Menu
Templates can kill
Like every powerful thing in this world, in the wrong hands templates can kill. Templates can make your work simpler, more repeatable and capture the...
4 times AI & ML were deployed to deliver game-changing results
The words Machine Learning and Artificial Intelligence carry some heavy effects. In the past few years, a lot of influential people have weighed in...
The Mystery of the Missing Empathy
I was asked this morning when I was doing a session on the key trends I see for 2021 on whether we have changed...
Dogs in the White House and frugal product management
Trump was the first US president in a century not to have a pet at the White House. This became the theme for an...
2021 – the Year of the Yoga Budget
Happy Pongal to you! Or sankranti, or lohri or your favourite version. I celebrated with an oats, nut milk and stevia edition of the traditional...
Marketing and the Art of the Half Truth
Sourav Ganguly wears many hats, but the one currently relevant to marketers is as the brand ambassador for Fortune’s Rice Bran Oil. When he...
Loyalty is a Function of Risk and other Christmas Stories
It is the day before Christmas. And I’m writing my newsletter :) How is your Work Life Continuum going? Our dog trainer keeps telling us that...
Removing the P from PPT
Saravana Stores in Chennai is a place where you can buy all sorts of things for cheap. But for me the most memorable aspect...
Swiggy & Nike – should they just shut up
Some people got angry with Swiggy’s response to a tweet from a parody account on the topic of the farmers protest. The original tweet...
Make It Easy For Me and other 2021 marketing ideas
It’s Thanksgiving in the US, and one of the big days for marketers, Black Friday, is just one day away! It says a lot...