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Omnicom – Publicis Merger: Why It Doesn’t Matter
Omnicom and Publicis have come together to create the world’s largest advertising conglomerate, overtaking WPP. They have cited reasons as varied as better access...
How the Best Marketers Get the C-Suite to Sit Up and Listen
Marketing has plenty to say to the C-suite. But more often than not, marketers aren’t reporting data that demonstrates its contribution to the business—and...
Multicultural Experiences: Making the World Creative, Innovative…and Flat!
We can talk with someone halfway around the globe as easily as with someone in the next office; sell our products in places we...
B2B Marketing Research: How CMO Roles Need to Evolve
Forrester Research recently conducted a joint study with the Business Marketing Association (BMA) that we at CMI were greatly interested in reading: B2B CMOs...
For The Modern Marketer, Hearing (Market) Voices Is a Good Thing
CMOs make a strong case that marketing should represent the “voice of the customer” for their companies but, in my opinion, that doesn't go...
The Missing Ingredient in Tech Marketing: A Human Connection
Technology, and marketing technology, has been a consistent and much-loved part of my career. I consider myself fortunate to have worked on the IBM...
Email is Dead. B2B Businesses Need to Wake Up to the Social Revolution
I’ve just looked at my inbox. I’ve been out of the office for 2 days this week and have accumulated 411 unread emails. A...
Desi CMO Sequel: From Maximum City to the Big Apple
Two weeks ago I moved back to New York after spending 4 years in India. I'm not very good at good byes nor getting...
Customer Analytics in the Age of Social Media
Becoming “customer centric” is a top priority today, and for good reason: as if it weren’t important enough that customers buy products and contract...
Goodbye Advertising, Hello Mickey Mouse
You’re more likely to reach the summit of Mount Everest than click on a banner ads. The next generation will consume most of their...