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The Future of Commerce
It’s now possible for you to maintain a reasonable diet and lifestyle without stepping outside your home. You can ship in digital entertainment, and...
Can “Brand” Tehelka Survive the Public Falling from Grace?
An often asked question in these days of celebrity brands and sponsorships is whether scandals attached to celebrities will destroy their sheen of glamour...
Managing a Global Brand
As marketers in today’s world, we are faced with the growing challenge of creating not only domestic marketing strategies, but strategies for going abroad...
Amazon, Anchormen and Asymmetrical Marketing
Tip of the hat to Jeff Bezos.
A new “behind the scenes” book coming out. Some pretty decent share price figures.
And, arguably, the Retail sector...
What Brands Can Learn From Nokia NZ Twitter Fiasco
It’s not often that a brand tweets ‘F*** you’ to its followers and gets away with it. But, when Nokia New Zealand tweeted these...
Advertising 2020
Predicting the future is fraught with problems. At best, one can look at shape of things to come based on the present. However, if...
The Future Of Banking And What It Means To Marketers
The banking industry is slowly and surely disrupting itself due to two key drivers – customer experience and social banking. Traditional banks with branches...
India’s IT Service Firms Share Secrets of the Marketing Revolution
Indian IT service companies joined their US and European peers in Boston last month for ITSMA’s 20th annual conference. The conference’s theme, “The New...
Your Digital Identity: Big Brother meets Big Data?
If you’ve worked in the technology field, chances are high you’re familiar with Amara’s Law.
“We tend to overestimate the effect of a technology in...
Nine Easy Steps for a Quick Customer Experience Tune-Up
Customer experience (CE) is the new imperative. However, among the top concerns companies have regarding CE are cost and delayed return on investment. The...