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What Marketers Can Learn from Narendra Modi
Last year, at Paul Writer's Futurist CMO conference in Delhi, I had the opportunity to listen to the CIO of BJP sharing with a...
In Conversation with Vaibhav Tewari, COO, Portea Medical
Home Healthcare is a relatively new concept in India, which addresses a latent need of a reliable and efficient in-home healthcare service provider. Portea...
View From The Top-Marcus Starke
Marcus Starke, the SVP of Worldwide Marketing Regions for SAP has more than 20 years of senior management experience, including several c-level positions with...
Why Zomato Just Lobbed a Tomato!
Zomato’s recruitment campaign “Let’s make Delhi the tech capital” touting the virtues of Delhi over Bangalore puzzled me. Possibly more so because I stumbled...
Are Bosses Becoming Extinct?
Hierarchy is often viewed as hindering innovation, but getting rid of hierarchy carries risks of its own. Savvy organisation design can help you strike...
The Voice of Democracy – April 2014 – #Elections2014
This slideshare is published with permission.Courtesy : Ethinos Digital Marketing
Beyond Pink: Saluting Women in Marketing
PaulWriter tries to capture some interesting beyond pink discussions with some of the most powerful women in the marketing industry.Here is a compendium of...
Beyond Pink: Parul Nagpal, BlueStone.com
What makes a good marketer?
A marketeer needs to have a view of the Consumer/ Customer at any given point of time. Today, a good...
Beyond Pink: Vandana Chamaria, Yum Restaurants India
Name: Vandana Chamaria
Organization: Yum Restaurants India Pvt. Ltd
Designation: Director Marketing - Taco Bell
One book you recommend to all the marketers: Positioning by Al Ries...
Beyond Pink: Lata Subramanian, Sterling Holiday Resorts
Name: Lata Subramanian
Organization: Sterling Holiday Resorts (India) Limited
Designation: Chief Marketing Officer
One book you recommend to all the marketers: - Nuts (Southwest Airlines' Crazy...