Paul Writer

The Voice of Democracy – April 2014 – #Elections2014

This slideshare is published with permission.Courtesy : Ethinos Digital Marketing

Beyond Pink: Saluting Women in Marketing

PaulWriter tries to capture some interesting beyond pink discussions with some of the most powerful women in the marketing industry.Here is a compendium of...

Beyond Pink: Parul Nagpal, BlueStone.com

What makes a good marketer? A marketeer needs to have a view of the Consumer/ Customer at any given point of time. Today, a good...

Beyond Pink: Vandana Chamaria, Yum Restaurants India

Name: Vandana Chamaria Organization: Yum Restaurants India Pvt. Ltd Designation: Director Marketing - Taco Bell One book you recommend to all the marketers: Positioning by Al Ries...

Beyond Pink: Lata Subramanian, Sterling Holiday Resorts

Name: Lata Subramanian Organization: Sterling Holiday Resorts (India) Limited Designation: Chief Marketing Officer One book you recommend to all the marketers: - Nuts (Southwest Airlines' Crazy...

Beyond Pink : Tina Datta Nayak, ZipDial

What makes a good marketer? A good marketer is one who has the end consumer at the heart of all their marketing initiatives. Everything else...

Beyond Pink: Namrita Sehgal, Taj Group

Name: Namrita Sehgal Organization: Taj Group (Indian Hotels Company Limited) Designation: Director of Internet Marketing One book you recommend to all the marketers: The...

Beyond Pink: Darshana Shah, Hypercity Retail

Name: Darshana Shah Organization: Hypercity (India) Retail Ltd Designation: Senior Vice President – Marketing and Visual Merchandising One book you recommend to all the marketers: Many books...

Beyond Pink: Deepali Naair, Mahindra Holidays and Resorts India

Name: Deepali Naair Organization: Mahindra Holidays and Resorts India Limited Designation: Chief Marketing Officer Books you recommend to all the marketers: o ‘Building Strong Brands’ by David Aaker o...

Beyond Pink: Minari Shah, Tata Motors Limited

Name: Minari Shah Organization: Tata Motors Limited Designation: Head (Sr. GM) Corporate Communications One book you recommend to all the marketers: Black Swan One campaign that remains your...