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In Conversation with Costanza Tedesco
Costanza Tedesco is SAP's Senior Vice President of, Marketing Communications. She is responsible for shaping and strengthening the SAP brand. Her teams drive the...
In Conversation with K Ganesh, Founder – Growth Story
Paul Writer talks to K Ganesh , Founder of Growth Story about building a brand and customer centricity
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11 Stats That Every Indian Digital Marketer Should Know About Indian Social, Digital And...
We Are Social in its latest report – Social, Digital and Mobile in India 2014 has highlighted some very interesting stats that we think...
Marketing An Independent Feature Film
Aside from my day job of marketing of software services, I’m also helping a friend to promote his upcoming independent Kannada feature film “A...
Google, Don’t Break My Heart With Shoddy Marketing
Marketing has had, historically, a bad rap for being — how do I say this diplomatically? — creative with the truth. Not necessarily lying...
Education By Travel
It is widely acknowledged that experiential learning helps absorb and internalise knowledge better. Personally, I am a big proponent of this principle leading to...
In Conversation
Canon Business Services (CBS) is the latest offering from Canon India. With the launch of this new service, Canon's Office Imaging Solution Division (OIS)...
Hands Up. Who Wants to Be An Innovator?
Back when I started my career (or when dinosaurs ruled the earth) there was a very different perspective of innovation and innovators.
They were an...
Interview with Mohit Ganju
Interview with Mohit Ganju, CMO for IndusIND Bank
PW: As a marketer what would you say are your current priorities?
MG: As a marketer, it is...
Interview with Sanjay Tripathy
Interview with Sanjay Tripathy, Executive Vice President at HDFC Life
PW: In your organization how has technology played a role in customer acquisition or retention?
ST:...