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The Role of PR and Content Marketing in 2015
We just hired our first full-time PR person at Kapost. His name is Dan.
When we were hiring for the position, I remember cautiously warning...
Pity the Super-rich
The road to success is paved with more than just money. Finding enduring things that matter is one way of avoiding wealth fatigue syndrome.
The...
Toxic Clients: How to Spot One
I grew up on the story of how Infosys politely refused General Electric's unreasonable conditions in 1995 and walked away from their business when...
Row Your Boat Gently Down The Stream
The corporate world has become intense, cut-throat competition is the new norm and staying on top of your game is a necessity nowadays. Pressure...
Build it? Buying Niche Media May be Better
Why spend years building an audience for your brand if you can buy a turnkey niche media property?
When we need a new kitchen table,...
Startup Diaries: The 7 C’s of Entrepreneurship
Ritika Bajaj shares with The NextWomen her top seven key tools for entrepreneurial success, drawing on her own experiences of starting up her own...
Marketing is not for Me
I was 16 when I created my first marketing campaign. It was for a French perfume brand called “Un Monde Nouveau” targeting teenagers. The...
How In Two Years India Has Become One Of The Fastest Growing Markets For...
San Francisco based Twitter has endless challenges from attracting new user growth to revenue generation to keeping the platform unbiased. According to the latest...
Why Your Content Is Sabotaging Your Lead Generation
When a lead-generation campaign performs poorly, the main culprit often is an irrelevant or non-compelling offer – an industry-analyst report or follow-up phone call...
In Conversation with Ashutosh Gupta, Director, Marketing Solutions, LinkedIn
Paul Writer talks to Ashutosh Gupta, Director, Marketing Solutions, LinkedIn about the future of marketing.