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The brand is dead! Long live the brand!
It’s been a while since I received articles or blogs on the discipline of brand management from the various feeds that continuously stream into...
Don’t Believe the Hype: What Ello Really Means for Content Marketers
Print magazines being what they are, I pitched the idea of writing about the invitation-only, ad-free social network, Ello, at the beginning of October...
10 for 2020
Here are 10 things that are likely to change by 2020.
1. Customer of One
It is now possible to have a detailed picture of every...
How To Boost Conversions With Personalized Remarketing
Most of the traffic that comes to your website will not convert, or even take an action you’d like them to take. It’s just...
Marketing Newsroom, yes it is here!
Blending the journalistic pounce and alacrity with suaveness and splash of brand thinking seems to be the next big wow in marketing. And, it...
Is Facebook’s Internet.org For India In Line With The Principles Of Net Neutrality
Facebook’s ambitious project to grab its next billion users from emerging markets – Internet.org was launched yesterday in India. Reliance Communications (RCom), India’s second...
Why be a CONsumer when you can be a PROsumer?
Did you know that at the recently concluded Consumer Electronics Show (CES) 2015 show in Las Vegas exhibited some interesting products on display that...
The Future Of Mobile Wallets Lies Beyond Payments
Apple Pay makes up more than $2 out of $3 spent on purchases using contactless payment across the three major US card networks. I...
Interview: IT Marketing Summit- Apurva Chamaria, AVP & Global Head of Brand & Digital...
1. From` internet of things' to `internet of me', how is technology helping you in doing your business better today?
Technology is both a cost...
Interview: IT Marketing Summit- Jayanthi Sethuraman, Global Head of Marketing, Tally Solutions
1. From` internet of things' to `internet of me', how is technology helping you in doing your business better today?
The Internet which began by...