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Stop E-Commerce Window Shopping And Actually Convert More Online Customers!
If you were an online store, what would you be? What would be most important to you? What would you look like? These are...
How to Do Paid Promotion on Twitter the Right Way
If you avoid Twitter’s paid promotion tools in your marketing campaigns because you believe they’re too expensive or complex, it’s time to rethink that...
Do Brands Really Listen?
I often wonder what marketers think of me as I bop around the internet or cruise through my nearest shopping center. What do my...
Rohit Bhargava Shares How To Spot Trends in the Non-Obvious
With the launch of Non-Obvious: How to Think Different, Curate Ideas & Predict The Future, Rohit Bhargava adds his fifth book to the best-seller...
Are You Cultivating Loyal Customers?
Cultivating relationships and building a sustained dialogue pays, at least in the Retail business! It is time to sit up and take notice of...
What Marketers Should Know About Foursquare’s Pinpoint – New Location Ad Targeting Product
Foursquare – local search and discovery service mobile app launched in 2009 undoubtedly is the only location based app surviving in the planet. Over...
Maximizing the Impact of Videoconferencing
Video conferencing is a rising trend with everyone from the rarified heights of the Fortune 500 companies to small businesses and shiny new startups....
Turn User-Generated Content Into Undeniable, Glorious Connections
Are you down with UGC?
It’s not just another content marketing buzzword. It’s naughty and unpredictable by nature. And it wants your brand to come...
Why (and When) Marketing Succeeds….or NOT? – 5 Key Points
So it is the Annual Appraisal time at work – The time to introspect on the good and not-so-good for the year gone by....
Can Companies Take a Moral Stand?
I am surprised that people are surprised that Sachin Bansal of Flipkart is signing up, no, sorry, just discussing signing up, with Airtel Zero....