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Rohit Bhargava Shares How To Spot Trends in the Non-Obvious
With the launch of Non-Obvious: How to Think Different, Curate Ideas & Predict The Future, Rohit Bhargava adds his fifth book to the best-seller...
Are You Cultivating Loyal Customers?
Cultivating relationships and building a sustained dialogue pays, at least in the Retail business! It is time to sit up and take notice of...
What Marketers Should Know About Foursquare’s Pinpoint – New Location Ad Targeting Product
Foursquare – local search and discovery service mobile app launched in 2009 undoubtedly is the only location based app surviving in the planet. Over...
Maximizing the Impact of Videoconferencing
Video conferencing is a rising trend with everyone from the rarified heights of the Fortune 500 companies to small businesses and shiny new startups....
Turn User-Generated Content Into Undeniable, Glorious Connections
Are you down with UGC?
It’s not just another content marketing buzzword. It’s naughty and unpredictable by nature. And it wants your brand to come...
Why (and When) Marketing Succeeds….or NOT? – 5 Key Points
So it is the Annual Appraisal time at work – The time to introspect on the good and not-so-good for the year gone by....
Can Companies Take a Moral Stand?
I am surprised that people are surprised that Sachin Bansal of Flipkart is signing up, no, sorry, just discussing signing up, with Airtel Zero....
Reflections on Approaching My Sell-By Date!
LinkedIn is running a Pulse series where professionals share all the right – and wrong – ways to leave a job. This is a...
Welcome To The B2B Marketing Role
Welcome to our new B2B Marketing role pages. Our research and advisory work will focus on the sharp end of B2B marketing (see below)....
6 New Reasons to Kill the RFP: Find Innovators, Not Commodities
Of all the vestiges of old school, traditional ad land, none is as stifling as the request for proposal process. If brands want agencies...