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AdReview: Videocon Ad Effectiveness #indiakerang
The new Videocon ad, perhaps inspired by Swacch Bharat, shows people from across India putting their clothes which have gotten dirty due to various...
Social Media: What You Need to Budget for in 2015
Social media engagement is an inexact science, but with its significance in the business world continually growing, there are more factors to consider when...
“Advertising is a medium that sets trends across the country” – Kahini Panjabi, Co-founder,...
Here is a quick Q&A with Kahini Panjabi, Co-Founder of Naidu & Punjabi & their latest ad campaign for ziffi.com.
You are half the founding team of...
What brands need to survive in a digital world: INSEAD
Before you start making heavy investments in digital, make sure your brand adheres to these three basic principles.
In early 2013, HMV - best-known as...
Can You Do Strategic Brand Innovation If You Are Brandcuffed?
Spring in Canada is a wonder to behold.
For the record we don’t put our dog sleds away and mournfully watch our igloos melt, but...
New Google Ad Ignores Reality #togetheronline
“I have to teach my parents to use the Ola Cab App so I don’t have to drive them around all the time!”
“ The...
Citizen Engagement in 2015: Narendra Modi uses Twitter to celebrate achievements
I follow the Indian Prime Minister, Narendra Modi on Twitter. Today, celebrating one year in office, he sent out a direct message (DM) to...
How Immersive Marketing Can Help You Tell a 360 Degree Story
The scene: interior, daytime, Milan. Two empty mint green dining chairs sit next to each other. Pale sunlight bounces off the 1950s-era silver napkin...
The 4Ps of App Marketing Strategies
For those of you who grew up with post-Kotler text books the 4Ps are Product, Place, Promotion and Price. If the product is the...
7 Lessons Learned While Growing Our Blog to 800,000 Visits in 60 Days
Canva’s blog, Design School, was successful when I joined the team. Within 60 days of its November 8, 2014 launch, it was getting 269,714...