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Want to Create a Blue Ocean? Avoid These Six Red Ocean Traps: INSEAD
Firms trying to tap into new markets for growth often fall into the traps of putting resources into wooing existing customers and investing heavily...
Essential Skills for the New-Age Marketer
According to the 2015 CMO Survey sponsored by Duke University’s Fuqua School of Business, and McKinsey, Inc, marketers are optimistic about the business growth and economic...
If I were CMO of Maggi India: How to Manage a Crisis
Maggi for me brings up warm memories of cooking on a hotplate in a hostel room, eating with friends at roadside hangouts, and more...
The Various Lifecycle Species: Which One Are You?
Quiz time!—Put on your thinking caps and answer me this:
What one thing can help you achieve these three things?
Generate more leads
Do more upselling and...
AdReview: Videocon Ad Effectiveness #indiakerang
The new Videocon ad, perhaps inspired by Swacch Bharat, shows people from across India putting their clothes which have gotten dirty due to various...
Social Media: What You Need to Budget for in 2015
Social media engagement is an inexact science, but with its significance in the business world continually growing, there are more factors to consider when...
“Advertising is a medium that sets trends across the country” – Kahini Panjabi, Co-founder,...
Here is a quick Q&A with Kahini Panjabi, Co-Founder of Naidu & Punjabi & their latest ad campaign for ziffi.com.
You are half the founding team of...
What brands need to survive in a digital world: INSEAD
Before you start making heavy investments in digital, make sure your brand adheres to these three basic principles.
In early 2013, HMV - best-known as...
Can You Do Strategic Brand Innovation If You Are Brandcuffed?
Spring in Canada is a wonder to behold.
For the record we don’t put our dog sleds away and mournfully watch our igloos melt, but...
New Google Ad Ignores Reality #togetheronline
“I have to teach my parents to use the Ola Cab App so I don’t have to drive them around all the time!”
“ The...