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Everyone Loves A Present: Ways to Integrate Gifting into Your Marketing Strategy
What’s the most precious and scarce commodity for a marketer? As former CMO of a software company, I discovered it was customer engagement. Like all...
Aim High Consulting wins 15 new PR Clients in FH 2015
Aim High’s recent wins include leading mobile wallet MobiKwik, leaders in Gift Card Solutions, QwikCilver,Singapore based VC Fund, Jungle Ventures and pioneering rural pre-school network, Hippocampus Learning Centres.
Aim High Consulting,...
Ad Review: Kona Kona Kotak, post merger advertising
Kotak Mahindra Bank recently merged with ING Vysya Bank, thereby considerably enlarging its branch footprint. The new ad campaign highlights this enormous reach single-mindedly...
In Conversation with Sudarshan Gangrade, VP Category, Marketing, Analytics, Partnerships, Ola Cabs
Sudarshan Gangrade, VP Category, Marketing, Analytics, Partnerships, Ola Cabs on role of mobile to drive business ahead.
In Conversation with Amuleek Singh Bijral, Founder & CEO, Mountain Trail Foods (Chai Point)
Amuleek Singh Bijral, Founder & CEO, Mountain Trail Foods (Chai Point) on Future Plans of Chai Point
The 3 Minutes Grocery Run – Retail Automation
These days we spend a bulk of our time on phones/tabs, so why not optimize that time to increase quality "Life" - being with...
The Right Brain vs. Left Brain of Marketers! So What Type of Marketer Are...
Are you a Right-Brain or a Left-Brain Marketer?
Psychologists and personality theorists have long believed there to be differences between the right and the left...
LGBT Theme Anouk Myntra Ad
Does cause marketing work? Yes, if you pick the right cause. Myntra shows an LGBT relationship for its Anouk brand and does not have a negative fallout. Use the 2x2 matrix to pick your cause.
Power Couple: Tanya & Sandeep Goyal, Mogae Media
Your success mantra(s) to manage work-life balance
Sandeep: Work hard. Vacation hard. I have been doing 16-18 hour work routines ever since we got married, be...
How To Write Content That Attracts Traffic
People nowadays not only own smart-devices and tech savvy stuff but they have turned smarter too. With the increasing hype of the freelancing era,...