Insights

I consider McDonald’s a kid friendly place. Looking for ways to add excitement beyond the Happy Meal, McDonald’s in the US is marketing ‘celebrity...

We use photos and videos widely, yet marketers are stuck in the past of using just one form of communication - writing. How can we fix this to become multimedia communications.

Man bites dog is news. Dog bites man is not. That’s the insight behind the rise of #deinfluencers. You’ve heard from the hordes of influencers telling you...

I’ve bought books based on ChatGPT’s recommendation. They are readable and a good fit for the task at hand. I asked google the same...

I was writing about diversity from a gender perspective when I had an attack of writer’s block. I wanted to write about neurodiversity in...

The chairman of a billion dollar tech firm described senior hires like me as “irritants required to produce pearls”. Ahem. Personally, I’d prefer to...

Women leader is a relatively new concept.  There was a time when women took up jobs for supplemental family income. Slowly and gradually women...

Women as leaders is a popular topic of discussion these days. And while it is true that the number of women as leaders has...

Far too often, in B2B marketing, the message becomes a diluted soup of industry acronyms and groupthink.  In time, it becomes quite hard to distinguish one company’s message from another’s.  To clients, this simply turns into a wall of white noise.  To break through this, effective B2B marketing must follow 2 rules

Churn prediction is possible if we measure churn correctly. Churn is the metric that measures how many customers stop using your product or service...