Kylie, Ramdev and the billion dollar lipstick
Even as many investors and customers are discovering that their pet unicorns are mythical, Kylie Jenner has laughed all the way to the bank...
Miss Charming and the Role of the Business Apology
I did a lot of flying over Diwali or rather Kali Pujo. And that of course is a great opportunity to study people, enjoy some...
Sachin, Kim, and virtue signalling
Sachin Bansal recommended a Twitter handle to his male followers and added that women could follow it too. He promptly got engulfed in a fire-storm...
Laundry can be an engagement tool
Hotels, airlines and businesses in general try hard to promote engagement amongst their customers. For example, I’ve seen hotels provide gaming lounges, billiards tables,...
Be like Deepika – put your celeb status to work
Deepika’s husband, Ranveer, has a gig promoting JBL, and Deepika posted on his insta feed suggesting he get one for the house and save...
Have a falooda – Happy Teachers and Learners Day
Today you can teach yourself a bunch of stuff without an actual teacher. All it takes is the desire to learn. By opening this...
A tale of Dunbar, Gore, Whatsapp, Mom and Zomato
We were driving around a forest near the tea country in Southern India. No people. Just monkeys and deer. As we passed a remote village my...
The next big thing is…
I was just talking to Nattu Alagappan of Lead Walnut (part of the Paul Writer Impact Network focusing on ABM) on how rare it...
What me worry?
Monopoly was an intense and serious game at our home. Winning mattered. Like a lot. So much so that as adults most of the...
Is Rahul Bose Bananas?
My daughter loves the green apples offered – for free – in the fancier hotel gyms. She makes it a point to eat one or two every day from that bowl and often, after a 3 day stay, their bowl is empty. Maybe this is the situation faced by actor Rahul Bose after a work-out at JW Marriott Chandigarh.














