Newsletter

I did a lot of flying over Diwali or rather Kali Pujo. And that of course is a great opportunity to study people, enjoy some...

Sachin Bansal recommended a Twitter handle to his male followers and added that women could follow it too. He promptly got engulfed in a fire-storm...

Hotels, airlines and businesses in general try hard to promote engagement amongst their customers. For example, I’ve seen hotels provide gaming lounges, billiards tables,...

Deepika’s husband, Ranveer, has a gig promoting JBL, and Deepika posted on his insta feed suggesting he get one for the house and save...

Today you can teach yourself a bunch of stuff without an actual teacher. All it takes is the desire to learn. By opening this...

We were driving around a forest near the tea country in Southern India. No people. Just monkeys and deer. As we passed a remote village my...

I was just talking to Nattu Alagappan of Lead Walnut (part of the Paul Writer Impact Network focusing on ABM) on how rare it...

Monopoly was an intense and serious game at our home. Winning mattered. Like a lot. So much so that as adults most of the...

My daughter loves the green apples offered – for free – in the fancier hotel gyms. She makes it a point to eat one or two every day from that bowl and often, after a 3 day stay, their bowl is empty. Maybe this is the situation faced by actor Rahul Bose after a work-out at JW Marriott Chandigarh.

Charulata Patel is the 87 year old who shot to fame after pictures of Virat Kohli visiting her in the stands went viral. Pepsi immediately capitalised on her personal brand in a new ad. Pepsi and Charulata are benefiting from the rub-off of the huge star value of Virat Kohli. According to Duff & Phelps, his brand is valued at $170 million. How can you build your brand value to at least a fraction of that?