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2021 – the Year of the Yoga Budget
Happy Pongal to you! Or sankranti, or lohri or your favourite version. I celebrated with an oats, nut milk and stevia edition of the traditional...
Loyalty is a Function of Risk and other Christmas Stories
It is the day before Christmas. And I’m writing my newsletter :) How is your Work Life Continuum going? Our dog trainer keeps telling us that...
Removing the P from PPT
Saravana Stores in Chennai is a place where you can buy all sorts of things for cheap. But for me the most memorable aspect...
Swiggy & Nike – should they just shut up
Some people got angry with Swiggy’s response to a tweet from a parody account on the topic of the farmers protest. The original tweet...
Make It Easy For Me and other 2021 marketing ideas
It’s Thanksgiving in the US, and one of the big days for marketers, Black Friday, is just one day away! It says a lot...
Is Humaning the Marketing Trend for 2021?
Many marketers (and their CEO bosses) have possibly had more time on their hands than usual. And spent more time with their favourite humans...
Jassi, jaisi koi nahi in Amsterdam
I went to a neighborhood mobile phone shop in Amsterdam. On showing my id the store owner cheerfully chirped “Jassi, jaisi koi nahi”. He’s...
To quote Borat, your brand can be “very nice”
In 2006 the movie Borat (Sacha Baron Cohen) was a big hit. The full name of the movie was Borat: Cultural Learnings of America...
How You Like That? Be like BLACKPINK
That’s not a grammar error. BLACKPINK’s music video “How you like that” just hit 600 million views on YouTube, setting some sort of a...
Can Marketers Use Brand Megaphones Inbox
The Registrar who officiated at our wedding was a man who had clearly watched too many Hugh Grant movies. In addition to the mangalsutra (for...