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Why did Jet Airways fail
Jet Airways stood for comfort and reliability for years. Until it didn't. What went wrong? Could marketing have solved the problem?
Hold that Corner Office
When I quit Infosys to join a start-up, Quintant, as head of marketing, I was super excited to get a cabin! Woohoo! I really liked...
We are in the Economic Times | Awesome Breakfast with Dell and the Midas...
The day started with a bang when I spotted a photo of the Paul Writer team in the Economic Times. It continued on a...
Ashok Lalla on Digital-Marketing | GIMS Takeaways | Davos Debrief
As per data presented at the Great Indian Marketing Summit - IT Edition on Friday, how much you rely on in-person conferences for learning...
Woohoo! I hit 500!
500 issues of this newsletter ago, China had just overtaken Japan to become the world’s 2nd largest economy. WikiLeaks and Cablegate were big news. MakeMyTrip had just...
Diversity in the workplace is not a lady CMO
In my engineering batch there was precisely one female in the Mechanical stream. And the professors did their best to counsel her to move...
Apps are the new bling
At the beginning of the pandemic, I was very reluctant to pay for content. I was always trying to manage my reading within the...
Do you speak Manga?
“Noone reads any more!”, said the 12 year old defiantly. As the author of an upcoming book “Marketing Without Money” I certainly hope she’s wrong.
The...
Pick that fight! Comparative advertising works.
Most of us were brought up the old school way - don’t point fingers at the flaws of others. This reflects in our marketing...
Positioning strategy of AirAsia’s superapp
Positioning strategy determines what a brand identifies with. If you thought that AirAsia was in the airline business, you’d be wrong. They believe they...