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Apps are the new bling
At the beginning of the pandemic, I was very reluctant to pay for content. I was always trying to manage my reading within the...
Do you speak Manga?
“Noone reads any more!”, said the 12 year old defiantly. As the author of an upcoming book “Marketing Without Money” I certainly hope she’s wrong.
The...
Pick that fight! Comparative advertising works.
Most of us were brought up the old school way - don’t point fingers at the flaws of others. This reflects in our marketing...
Positioning strategy of AirAsia’s superapp
Positioning strategy determines what a brand identifies with. If you thought that AirAsia was in the airline business, you’d be wrong. They believe they...
Pathkind Fishes in Troubled Waters
The new tear-jerker Pathkind ad was shared on multiple groups. It is intended to bring to life Pathkind's (a part of Mankind Pharma) chosen position...
Framing: Viral Content Marketing Technique
Ronaldo brought down the market cap of Coca Cola by $4 billion, just by removing the bottles from the podium. That's what the...
How to Build your Personal Brand with a good GTM Strategy
I have written about Billie Eilish in the context of personal branding before - how she defines her self-image better than most. She’s rather...
Be Like Billie.
I’ve not been in the mood to write this newsletter for the last couple of weeks. It’s hard to be relevant when it seems like...
Do a Disha – Dash to Maldives. Sort of.
Disha Patani, Tiger Shroff and other celebrities have been tut-tutted by Shobhaa De for escaping to Maldives. I can’t offer you a flight there but...
Marketers are Merchants of Hope
This is the 489th edition of Marketing Booster Shot, my newsletter for anyone interested in marketing, leadership, cabbages, Kardashians - and more:)
This week my...