Menu
How to Build your Personal Brand with a good GTM Strategy
I have written about Billie Eilish in the context of personal branding before - how she defines her self-image better than most. She’s rather...
Be Like Billie.
I’ve not been in the mood to write this newsletter for the last couple of weeks. It’s hard to be relevant when it seems like...
Do a Disha – Dash to Maldives. Sort of.
Disha Patani, Tiger Shroff and other celebrities have been tut-tutted by Shobhaa De for escaping to Maldives. I can’t offer you a flight there but...
Marketers are Merchants of Hope
This is the 489th edition of Marketing Booster Shot, my newsletter for anyone interested in marketing, leadership, cabbages, Kardashians - and more:)
This week my...
Is your MBA a cow or a dog?
An article in Forbes titled "Is An MBA Worth It? After Covid-19, Absolutely Not” caught my attention and spurred discussion on LinkedIn. I’ve benefited greatly from...
I want to be a Bot Boss when I grow up
COVID is driving digital adoption and India is leapfrogging into the digital economy. This is crunching a transition that would have normally taken a...
Why Your CV Needs Numbers
The rollback - as an oversight - of interest rates on small savings schemes announced by the government, shows how even 1% can have...
Deepika Padukone and How to Position Yourself
Amongst the raft of celebrities that are showing their love of ripped jeans, Deepika is a notable absentee. Frequently photographed in jeans with bits...
Hold the Roses this Women’s Day
Secretary’s Day was still a thing when I started working. They were mostly women and received cakes and flowers. There were a few men, but...
Templates can kill
Like every powerful thing in this world, in the wrong hands templates can kill. Templates can make your work simpler, more repeatable and capture the...