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Content Marketing 101: 5 Times Storytelling Created Immortal Brands
The Content Marketing Institute states that the roots of content marketing trace back to John Deere who started the first customer magazine. The institute...
5 Top Social Media for Business Impact
Social media for business is a relatively new channel. Once upon a time, social media was seen as a passing phase, a fad that...
43% Customers Prefer Videos: Digital Marketing Trends for 2018
Digital marketing trends are changing like never before. The modern marketer needs to be agile. In order to survive the marketing jungle, he/she must...
‘Tis the Season: 5 Festive Season Marketing Strategies
Last Year we did a highly popular piece on 7 Ways Marketing Can Make Diwali Bigger. Of course, with an 80% Hindu Population, the...
India’s History in 16 Amul Advertisements
The butter- girl who has a larger fan base than the greatest stars of Indian Cinema, made her debut in 1966. The brainchild of...
Leaders Recommend: 10 Books For Your 2018 Reading List
Charles William Eliot once said, “Books are our quietest and most constant friends; they are the most accessible and wisest of counselors, and the...
Tata Tea’s Wake-Up Call to Indian Parents
Tea is the nectar of Gods, handed down to humanity to ward off sleep. Most Indians don’t wake up with coffee, but with the...
5 Things a Brand Can Do To Stay Relevant During Fast Paced Technological Changes
With the advent of globalization, markets moved to the digital space. Such a shift is a revolution in itself, but with every passing day,...
Personalization Done Right is Pure Magic
“Personalization is personal only when I feel and experience it. Thus, personalization done right doesn’t look like marketing.”- Uma Talreja, Chief Digital Officer, Raymond.
The...
Reebok Breaks Stereotypes With #GirlsD̶o̶n̶t̶Fight
The new Reebok ad series starring Kangana Ranaut are breaking stereotypes and creating ripples. So far, the company has released two videos with #GirlsD̶o̶n̶t̶Fight ...