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Dear Sales, Marketing Automation Is for You, Too!
With a name like “marketing automation”, it’s not surprising that sales teams are confused about this type of platform. As a member of the...
Essential Skills for the New-Age Marketer
According to the 2015 CMO Survey sponsored by Duke University’s Fuqua School of Business, and McKinsey, Inc, marketers are optimistic about the business growth and economic...
Social Media: What You Need to Budget for in 2015
Social media engagement is an inexact science, but with its significance in the business world continually growing, there are more factors to consider when...
What brands need to survive in a digital world: INSEAD
Before you start making heavy investments in digital, make sure your brand adheres to these three basic principles.
In early 2013, HMV - best-known as...
Can You Do Strategic Brand Innovation If You Are Brandcuffed?
Spring in Canada is a wonder to behold.
For the record we don’t put our dog sleds away and mournfully watch our igloos melt, but...
New Google Ad Ignores Reality #togetheronline
“I have to teach my parents to use the Ola Cab App so I don’t have to drive them around all the time!”
“ The...
How Immersive Marketing Can Help You Tell a 360 Degree Story
The scene: interior, daytime, Milan. Two empty mint green dining chairs sit next to each other. Pale sunlight bounces off the 1950s-era silver napkin...
The 4Ps of App Marketing Strategies
For those of you who grew up with post-Kotler text books the 4Ps are Product, Place, Promotion and Price. If the product is the...
Executing a Flawless Influencer Marketing Campaign
Before the internet, most marketing campaigns used traditional advertising: television, magazines, and newspapers. Today, the landscape is completely different. The most effective marketing campaigns...
Is Your Brand Positioning a Mirage?
Positioning: The Battle for Your Mind. A book that is a marketing classic. As it should be! After all, by the simple act of...