Marketing

Frugal marketing can deliver results. In this article Jessie Paul outlines the methods. Better still watch the live discussion!

In this article, we will explore the top 10 checks you must do to ensure you are leveraging AI safely and efficiently. With the...

Content marketing strategies are being transformed by Artificial Intelligence (AI). If you’re not using it, time to retire! ChatGPT is not just another technological...

Use ChatGPT for content creation. This is going to revolutionise the industry! There are so many ways it can make your content more effective.

75% of consumers are more likely to make a purchase from a brand that recognizes them by name, recommends options based on past purchases,...

"The Indians are coming!" The alarm bells rang in 2002 when Infosys opened operations in Australia. The fear was that "cheap" labour would take...

Brand Lululemon resonates strongly in the realm of athletic apparel. Despite its unconventional name and logo's origin, the brand has been successful in establishing...

Successful challenger brands, including Indian IT giants TCS, Infosys, and Wipro, and international brands such as Zara, Sriracha Hot Sauce, Zoom, Canva, Naturals Ice...

Far too often, in B2B marketing, the message becomes a diluted soup of industry acronyms and groupthink.  In time, it becomes quite hard to distinguish one company’s message from another’s.  To clients, this simply turns into a wall of white noise.  To break through this, effective B2B marketing must follow 2 rules

Podcast marketing has become a popular way to distribute content in the past few years. They're perfect for commuting, working out, or even just...