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Barilla, Bugs, and Me
My teen can tell pasta brands apart in a blind taste test, not me. Anyway, much like Maggi is the default noodle, Barilla has...
601st Issue! What Maggi & Betty teach us about AI luxury
Luxury is when a person has lavished care into the creation of something that you enjoy. When we buy a handwoven product, we are...
Can Marketing (and Lululemon) break out of its gilded cage?
Chip Wilson, founder of Lululemon, took out a nice big ad in Wall Street Journey to talk about how, essentially, the pursuit of numbers...
Zero CAC is the best festival gift
As the festival season - and end of the year - is upon us having a zero Customer Acquisition Cost is the gift that...
I’m not a Swiftie, but I’m tribal too. IYKYK
Billionaire Taylor Swift announced that she was engaged to Travis Kelce on instagram. The announcement referred to her as the English teacher and Kelce...
Labubus and Beauty Fridges. Big Human Trends.
When stoves replaced the bonfire, cooking times did not actually reduce. Menus (and waistlines) expanded and women ended up cooking all day long to...
Oh to be Ryan Reynolds
You've probably heard about the cool rebuttal ad that Hollywood Star Gwyneth Paltrow did for Astronomer, the company benefiting from unexpected awareness after its...
Why Art Tuition Aunty when Michelangelo is free?
The teen’s friend is a gifted artist - the kind who doodles gallery-worthy portraits. They are dragging themselves through a school system which has...
Oi, Marie, it’s just marketing science!
A packet of Marie biscuits is a staple in my pantry. I’ve never been fussed about which brand.
A flood of ads by Parle asking...
Apple TV+ scores my eyeball with great marketing
I run this really cool marketers community on Whatsapp. It sometimes gets to me that a lot of what is shared there is advertising....