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Intelligence for the TrAIling Marketing Industry
We’ve always been slow to adopt new things. Because we like them shiny and easy. AI has been the go-to new platform on which...
The Social CEO (Or Lack Of)
“The Social CEO” is a phrase you might have heard by now. As the world of social continues to expand, the phrase continues to...
Five Strategic Imperatives for Digital Brand Building
A lack of skills and a lack of confidence in metrics hold organisations back from achieving brand building success in digital realms.
Digital branding as...
E-commerce Trends for 2017
According to a ASSOCHAM-Forrester study, India's E-commerce revenue is expected to jump from $26 billion in 2016 to $103 billion in 2020. While in...
Loyalty, Rewards, and Progress in the Digital Era
Not that long ago, my wallet contained a stack of loyalty (or, more accurately, rewards) cards. Coffee shops, restaurants, and other service businesses would...
3 Musts for Every Marketer’s To-Do List When Investing in Marketing Automation
Well, hello there. Welcome to another blog about marketing automation. You probably had no problem finding this or endless other blogs about marketing automation...
Integrating Digital Intelligence into Brand Strategy
As organisations seek to integrate the massive flow of digital data into their brand strategy, they face a triple challenge to stay ahead.
With Google...
‘Nasty’ Tweets Bring Immediate Attention!
“Has social media set unrealistic standards of customer service?” Social media definitely has reset the expectations of consumers and the tweet-chat co-hosted by Paul...
5 Ways To Get The Most Out Of Your Social Listening Tool
Every day, millions of people share their thoughts, experiences, and feelings associated with the brands that they encounter across the social web. These blog...
App Time Over. Bot now!
While marketers strive to establish a presence in social media, the number of active users on messaging platforms such as WeChat, Messenger, Slack etc....