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How can your brand Rock the Recession?
By pretending there isn’t one. I don’t mean denial, but I do mean that a batten-the-hatches freeze -all-spending is not the only option.
During the...
From Sheep View to Street View to Faroese View
Shear Brilliance in No Money Marketing
The Faroe Islands with a population of just over 50,000 was not covered in Google’s Street View Program. But...
Google launches a guide to help businesses adapt marketing strategies in wake of COVID-19
Consumers have shifted priorities. Companies are refocusing. Individuals are hunkering down and often anxious. All of us are caught up in the COVID-19 storm....
3 Cs of Corona virus
3 cs of Corona virus - During the next few weeks demand for many products and services will drop, even as demand for other,...
Marketing in the Coronavirus Crisis – Be cautious, but not afraid
The biggest marketing challenges being faced by marketers across the globe are:
How to best utilise the slashed marketing budget?
What to communicate to...
3 Cs (and an I) of Coronavirus Marketing
During the next few weeks demand for many products and services will drop, even as demand for other, ‘survival’ goods rises. Necessities include anything...
Burger King’s latest campaign – the mouldy Whopper
Burger King’s latest campaign - the mouldy Whopper -doesn’t follow any food marketing rules that were drummed into our head at Ogilvy back when I was...
Best ways to increase website engagement through User-Generated Content
We know the main concern for you is to increase website engagement. Once people start engaging with your website, all the other aspects will...
13 ways to use social proof for growth
Last Sunday, a friend was wondering which restaurant to try out in Rome and ended up at a hole-in-a-wall place called Bonci. Why? Because Anthony...
Video Tutorial – Getting Influencer Outreach Right
This video tutorial gives you a framework for building a good influencer outreach strategy, and understanding the value of working with the blogger community.