Sales Results in A Week: Data Analytics in Marketing
Campaign performance
- 1.9% response resulted in 779 customers shopping (by way of coupon redemption)
- 42% were pure offline customers –they made their first online purchase
- Average Transaction Size (ATS) of 4400 ->resulted in net sales of Rs 34+ Lakhs
- Campaign cost: Rs 27,000
9 Steps to get through AIDA in a week
True Story
Target audience - Luxury property buyers
Brand - yet to be established real estate company in that city
Platform - FB ads
The result - 350...
2 minute tips for branding for social enterprises
Highlights from a webinar conducted by Jessie Paul, Managing Director, Paul Writer on "Marketing in a digital first world" for the Social Entrepreneurs from...
10 SEO Experts share common SEO mistakes they see Brands making
Kris Nicolaou
Brain Box Labs
Hiring a reputable SEO company to better your visibility in search engines is excellent, but they cannot increase your rankings alone....
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During a discussion on one of the webinars, Jessie Paul the host mentioned that for certain sectors like education, fitness, and wellness you expose...
Vocal For Local: India needs a brand plan for soft power
There was a time when my mother coveted something called “Singapore Saris” - these were imported polyester items that were considered more fashionable than...
How can your brand Rock the Recession?
By pretending there isn’t one. I don’t mean denial, but I do mean that a batten-the-hatches freeze -all-spending is not the only option.
During the...
From Sheep View to Street View to Faroese View
Shear Brilliance in No Money Marketing
The Faroe Islands with a population of just over 50,000 was not covered in Google’s Street View Program. But...
Google launches a guide to help businesses adapt marketing strategies in wake of COVID-19
Consumers have shifted priorities. Companies are refocusing. Individuals are hunkering down and often anxious. All of us are caught up in the COVID-19 storm....
3 Cs of Corona virus
3 cs of Corona virus - During the next few weeks demand for many products and services will drop, even as demand for other,...