Digital Business

Whether you are an entrepreneur or a leader at the helm of affairs at a mature organisation good communication must be at the core of all business strategies. Great workplace culture is always built with clear communication as the backbone. Establishing this practice from the very start (especially for early stage companies) or trickling it down from the top is imperative to running an organisation that is well-oiled in every sense of the term.

How does one communicate news like this? How large should the audience be? Who should send out the communication? How should it be worded? Should we name the staff members who we have lost? Should we include their families in the communication?

Campaign performance - 1.9% response resulted in 779 customers shopping (by way of coupon redemption) - 42% were pure offline customers –they made their first online purchase - Average Transaction Size (ATS) of 4400 ->resulted in net sales of Rs 34+ Lakhs - Campaign cost: Rs 27,000

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