6 Ways to Make Social Measurable

Today, social media is responsible for driving a huge amount of marketing interactions. Through the numerous first- and second-degree connections social networking has made...

What’s Ahead for Social Media: Live Video, Influencers, and Content

Three Takeaways To Be Ahead In Social Media Marketing: Live Video, Influencers, and Content 1. Go Live or Get Left Behind With a quarter of the...
Next Steps with Digital Marketing: The View from IBM

Next Steps with Digital Marketing: The View from IBM

While engaging with buyers is not just about digital, more and more marketing companies have moved to a digital first approach to enable greater...

Organic Reach is Shrinking – 4 Ways to Keep Your Audience

Changes in social media dynamics are making most tried and tested strategies a thing of past. Social media is no longer about getting likes...

Measure the ROI of Digital Advertising Beyond Revenue Impact

Return on investment (ROI) is an important part of digital marketing (and  really, almost every part of marketing)—it tells you whether you’re getting your money’s...

Intelligence for the TrAIling Marketing Industry

We’ve always been slow to adopt new things. Because we like them shiny and easy. AI has been the go-to new platform on which...

The Social CEO (Or Lack Of)

“The Social CEO” is a phrase you might have heard by now. As the world of social continues to expand, the phrase continues to...

Five Strategic Imperatives for Digital Brand Building

A lack of skills and a lack of confidence in metrics hold organisations back from achieving brand building success in digital realms. Digital branding as...

E-commerce Trends for 2017

According to a ASSOCHAM-Forrester study, India's E-commerce revenue is expected to jump from $26 billion in 2016 to $103 billion in 2020. While in...

Loyalty, Rewards, and Progress in the Digital Era

Not that long ago, my wallet contained a stack of loyalty (or, more accurately, rewards) cards. Coffee shops, restaurants, and other service businesses would...