Paul Writer

How can your brand Rock the Recession

How can your brand Rock the Recession?

By pretending there isn’t one. I don’t mean denial, but I do mean that a batten-the-hatches freeze -all-spending is not the only option. During the...
Sheep View to Street View

From Sheep View to Street View to Faroese View

Shear Brilliance in No Money Marketing The Faroe Islands with a population of just over 50,000 was not covered in Google’s Street View Program. But...
Google COVID

Google launches a guide to help businesses adapt marketing strategies in wake of COVID-19

Consumers have shifted priorities. Companies are refocusing. Individuals are hunkering down and often anxious. All of us are caught up in the COVID-19 storm....
3 Cs of Corona virus

3 Cs of Corona virus

3 cs of Corona virus - During the next few weeks demand for many products and services will drop, even as demand for other,...
Marketing in the Coronavirus Crisis – Be cautious, but not afraid

Marketing in the Coronavirus Crisis – Be cautious, but not afraid

The biggest marketing challenges being faced by marketers across the globe are: How to best utilise the slashed marketing budget? What to communicate to...
3 Cs (and an I) of Coronavirus Marketing

3 Cs (and an I) of Coronavirus Marketing

During the next few weeks demand for many products and services will drop, even as demand for other, ‘survival’ goods rises. Necessities include anything...
Mould is gold

Burger King’s latest campaign – the mouldy Whopper

Burger King’s latest campaign - the mouldy Whopper -doesn’t follow any food marketing rules that were drummed into our head at Ogilvy back when I was...
Best ways to increase website engagement through User-Generated Content

Best ways to increase website engagement through User-Generated Content

We know the main concern for you is to increase website engagement. Once people start engaging with your website, all the other aspects will...
13 ways to use social proof for growth

13 ways to use social proof for growth

Last Sunday, a friend was wondering which restaurant to try out in Rome and ended up at a hole-in-a-wall place called Bonci. Why? Because Anthony...
Getting Influencer Marketing Rightvideo

Video Tutorial – Getting Influencer Outreach Right

This video tutorial gives you a framework for building a good influencer outreach strategy, and understanding the value of working with the blogger community.