Marketing in the Coronavirus Crisis – Be cautious, but not afraid
The biggest marketing challenges being faced by marketers across the globe are:
How to best utilise the slashed marketing budget?
What to communicate to...
3 Cs (and an I) of Coronavirus Marketing
During the next few weeks demand for many products and services will drop, even as demand for other, ‘survival’ goods rises. Necessities include anything...
Burger King’s latest campaign – the mouldy Whopper
Burger King’s latest campaign - the mouldy Whopper -doesn’t follow any food marketing rules that were drummed into our head at Ogilvy back when I was...
Best ways to increase website engagement through User-Generated Content
We know the main concern for you is to increase website engagement. Once people start engaging with your website, all the other aspects will...
13 ways to use social proof for growth
Last Sunday, a friend was wondering which restaurant to try out in Rome and ended up at a hole-in-a-wall place called Bonci. Why? Because Anthony...
Video Tutorial – Getting Influencer Outreach Right
This video tutorial gives you a framework for building a good influencer outreach strategy, and understanding the value of working with the blogger community.
“Don’t settle for the status quo”: Wendy Hogan, Oracle – Jury Digi 100 APAC
Wendy Hogan is the CX & Marketing Strategy Director for APAC Customer Experience at Oracle Corporation. In this role, Wendy engages with executives across...
Marketing Maverick: Riku Vassinen, Head of Digital, JWT #APACLeaders
As Head of Digital in JWT, Riku focuses on digital transformation, utilizing big data to gain actionable insights, eCommerce and performance marketing. Read our...
Alyssa Chew Nair, Head of Digital Business Group, IBM Security Solutions #APACLeaders
Read our interview with Alyssa Chew Nair, Head of Digital Business Group, IBM Security Solutions, Asia Pacific and Head of IBM Commerce Marketing, Asia Pacific....
Chai Break with Vijaya Kumar Ivaturi, Co-Founder and CTO, Crayon Data
Read his insights on how the social shift impacts the technology shift and vice versa and the way we go to market...