Securing Your Win with YouTube

Why are brands not successful on YouTube? A research published by leading publication, Forbes shows that YouTube has the best ROI above any other social media platform....

Are You Asking Your Social Media Fans To Do Too Much?

Getting engagements from your social media fans is easier said than done. With 1.3 million pieces of content on Facebook shared every minute, it’s...

The Best Practices For Marketing Automation

Day to day, many marketing teams find themselves stuck in the repetitive rut of emailing, scheduling social media and other monotonous actions, but marketing...

India Internet Trends 2017 – Mary Meeker’s Report

The latest edition of the Mary Meeker Internet Trends Report is here! In a tradition dating back to 1995, when Mary was still an...

Bollywood Fashion Gets a Makeover with IBM Watson

One would think that Bollywood fashion and artificial intelligence (AI) have nothing in common. Well, looks like technology can play a key role in...
Chatbot

5 tips to creating Human-like Chatbots in the Conversational User Interface

It’s counterintuitive that a chatbot that is used to automate customer interaction needs to feel human!! But the GUI is now evolving to becoming...

How To Get Started With Quora Ads

How many times have you had a question but no one to answer it? So you resort to good old Google to help you....

How Do Consumers Really Feel About 2017’s Digital Trends? [Infographic]

As we approach the year's second quarter, Google is already returning over 46,600 results for “digital trends 2017.” And if you’re in the digital...
AI

3 Reasons Why Marketers Are Getting Excited About AI

No, it won’t turn your brain into a supercomputer. And it won’t let you hear colors. Or, turn you into a bionic superhero à...

Mattel Toys Eyes Double Digit Growth In India, Strengthens E-Commerce Presence To Increase Market...

With an astute vision to lead the toy industry in India, Mattel Toys, the world’s largest toy-maker, has charted a more robust and aggressive...