Chatbot

5 tips to creating Human-like Chatbots in the Conversational User Interface

It’s counterintuitive that a chatbot that is used to automate customer interaction needs to feel human!! But the GUI is now evolving to becoming...

How To Get Started With Quora Ads

How many times have you had a question but no one to answer it? So you resort to good old Google to help you....

How Do Consumers Really Feel About 2017’s Digital Trends? [Infographic]

As we approach the year's second quarter, Google is already returning over 46,600 results for “digital trends 2017.” And if you’re in the digital...
AI

3 Reasons Why Marketers Are Getting Excited About AI

No, it won’t turn your brain into a supercomputer. And it won’t let you hear colors. Or, turn you into a bionic superhero à...

Mattel Toys Eyes Double Digit Growth In India, Strengthens E-Commerce Presence To Increase Market...

With an astute vision to lead the toy industry in India, Mattel Toys, the world’s largest toy-maker, has charted a more robust and aggressive...

How a “Good Enough” Marketing Automation Solution Can Hurt You

“I am fine with a good enough solution,” said no great leader ever. Whether you’re a startup company with a marketing team of one or...

6 Ways to Make Social Measurable

Today, social media is responsible for driving a huge amount of marketing interactions. Through the numerous first- and second-degree connections social networking has made...

What’s Ahead for Social Media: Live Video, Influencers, and Content

Three Takeaways To Be Ahead In Social Media Marketing: Live Video, Influencers, and Content 1. Go Live or Get Left Behind With a quarter of the...
Next Steps with Digital Marketing: The View from IBM

Next Steps with Digital Marketing: The View from IBM

While engaging with buyers is not just about digital, more and more marketing companies have moved to a digital first approach to enable greater...

Organic Reach is Shrinking – 4 Ways to Keep Your Audience

Changes in social media dynamics are making most tried and tested strategies a thing of past. Social media is no longer about getting likes...