A Different Approach to Scale: Deploying Home Automation in Large Communities

Unlike many consumer electronics products, Home Automation is a solution play and not a product play. People are not interested in what products are...

Securing Your Win with YouTube

Why are brands not successful on YouTube? A research published by leading publication, Forbes shows that YouTube has the best ROI above any other social media platform....

Are You Asking Your Social Media Fans To Do Too Much?

Getting engagements from your social media fans is easier said than done. With 1.3 million pieces of content on Facebook shared every minute, it’s...

The Best Practices For Marketing Automation

Day to day, many marketing teams find themselves stuck in the repetitive rut of emailing, scheduling social media and other monotonous actions, but marketing...

India Internet Trends 2017 – Mary Meeker’s Report

The latest edition of the Mary Meeker Internet Trends Report is here! In a tradition dating back to 1995, when Mary was still an...

Bollywood Fashion Gets a Makeover with IBM Watson

One would think that Bollywood fashion and artificial intelligence (AI) have nothing in common. Well, looks like technology can play a key role in...
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