Digital Media to Play an Integral Role in Realizing the ‘Connected India’
Driven by increased internet penetration, wireless broadband and mobile technology, consumers and businesses are increasingly shifting their attention from the traditional marketing media: television,...
How are Big IT Purchase Decisions Made?
IT purchase outlays are huge and IT decision makers carefully scan the buying environment for the best opportunities available before they take a purchase...
Internet of Things: Six Key Characteristics
Creating Internet of Things products can place businesses and their product teams in an uncomfortable place by pushing them outside of their comfort zone....
The Dark Side of Online Discounts
Companies can profit handsomely from online daily discounts but intermediaries often have conflicting objectives that need to be managed.
It’s an age-old problem for many...
Your Digital Identity: Big Brother meets Big Data?
If you’ve worked in the technology field, chances are high you’re familiar with Amara’s Law.
“We tend to overestimate the effect of a technology in...
Omnicom – Publicis Merger: Why It Doesn’t Matter
Omnicom and Publicis have come together to create the world’s largest advertising conglomerate, overtaking WPP. They have cited reasons as varied as better access...
Email is Dead. B2B Businesses Need to Wake Up to the Social Revolution
I’ve just looked at my inbox. I’ve been out of the office for 2 days this week and have accumulated 411 unread emails. A...
Customer Analytics in the Age of Social Media
Becoming “customer centric” is a top priority today, and for good reason: as if it weren’t important enough that customers buy products and contract...
Goodbye Advertising, Hello Mickey Mouse
You’re more likely to reach the summit of Mount Everest than click on a banner ads. The next generation will consume most of their...
Adapting your B2B Social Media Strategy
We live in an interconnected world where technology has passed baton in the hands of empowered consumers, who decide the fate of brands. The...