Digital Skills are the Golden Ticket in 2015

It’s no secret that digital skills are in short supply. In fact, while some three quarters of executives tell us their firm now has...

How Beauty Bloggers Amplified The #ArtOfOiling Campaign By Parachute Advansed

Bloggers form a crucial component in influence marketing. Whether it be lifestyle bloggers, food bloggers, beauty & health bloggers, finance bloggers, mommy bloggers or...
Choosing the Right Marketing Technology: The Yelp of Software Reviews

Choosing the Right Marketing Technology: The Yelp of Software Reviews

How do you make the right choice when buying content marketing technology? You can start the review process with G2 Crowd, which offers crowd-sourced enterprise software...

What Industry Leaders Are Doing With Their Data

Data can be your secret weapon, but using it effectively is much more about processes and people than about tools. When Netflix invested in producing...

Indian IT Leaders Focus their Investments on Delivering New Services

According to a new CA Technologies global study conducted by Vanson Bourne, “TechInsights Report: The Changing Role of IT and What to Do About...

The Unbundling Of Social Networks

In recent months, there has been much talk about the unbundling of Facebook and other networks. In the desktop world, Facebook had almost become a...

Lead Generation and the Purchase Funnel: How Social Media Can Influence Both

Though Lead Generation sounds like it might be complicated, it actually couldn’t be more straightforward. Just as a telemarketer needs a list of numbers...

Why Indian Marketers Should Be Interested In Facebook’s New Advertisement Around Missed Call

Facebook had a solid second quarter. The social network giant now has 1.07 billion mobile monthly users, and 654 million daily mobile users. That...
Digital Media to Play an Integral Role in Realizing the ‘Connected India’

Digital Media to Play an Integral Role in Realizing the ‘Connected India’

Driven by increased internet penetration, wireless broadband and mobile technology, consumers and businesses are increasingly shifting their attention from the traditional marketing media: television,...

How are Big IT Purchase Decisions Made?

IT purchase outlays are huge and IT decision makers carefully scan the buying environment for the best opportunities available before they take a purchase...