Big Data, Welcome To Those Awkward Teenage Years
Just a few years ago, when big data was associated primarily with Hadoop, it was like a precocious child…fun for adults, but nobody took...
The Future Of Mobile Wallets Lies Beyond Payments
Apple Pay makes up more than $2 out of $3 spent on purchases using contactless payment across the three major US card networks. I...
Digital Skills are the Golden Ticket in 2015
It’s no secret that digital skills are in short supply. In fact, while some three quarters of executives tell us their firm now has...
How Beauty Bloggers Amplified The #ArtOfOiling Campaign By Parachute Advansed
Bloggers form a crucial component in influence marketing. Whether it be lifestyle bloggers, food bloggers, beauty & health bloggers, finance bloggers, mommy bloggers or...
Choosing the Right Marketing Technology: The Yelp of Software Reviews
How do you make the right choice when buying content marketing technology? You can start the review process with G2 Crowd, which offers crowd-sourced enterprise software...
What Industry Leaders Are Doing With Their Data
Data can be your secret weapon, but using it effectively is much more about processes and people than about tools.
When Netflix invested in producing...
Indian IT Leaders Focus their Investments on Delivering New Services
According to a new CA Technologies global study conducted by Vanson Bourne, “TechInsights Report: The Changing Role of IT and What to Do About...
The Unbundling Of Social Networks
In recent months, there has been much talk about the unbundling of Facebook and other networks.
In the desktop world, Facebook had almost become a...
Lead Generation and the Purchase Funnel: How Social Media Can Influence Both
Though Lead Generation sounds like it might be complicated, it actually couldn’t be more straightforward. Just as a telemarketer needs a list of numbers...
Why Indian Marketers Should Be Interested In Facebook’s New Advertisement Around Missed Call
Facebook had a solid second quarter. The social network giant now has 1.07 billion mobile monthly users, and 654 million daily mobile users. That...