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Marketing Maverick: Riku Vassinen, Head of Digital, JWT #APACLeaders
As Head of Digital in JWT, Riku focuses on digital transformation, utilizing big data to gain actionable insights, eCommerce and performance marketing. Read our...
Mattel Toys Eyes Double Digit Growth In India, Strengthens E-Commerce Presence To Increase Market...
With an astute vision to lead the toy industry in India, Mattel Toys, the world’s largest toy-maker, has charted a more robust and aggressive...
9 Steps to get through AIDA in a week
True Story
Target audience - Luxury property buyers
Brand - yet to be established real estate company in that city
Platform - FB ads
The result - 350...
Social trends and brands
PETA retired its highly successful ‘I’d rather go naked than wear fur” campaign after 30 years. During this time the campaign has contributed to...
6 Ways to Make Social Measurable
Today, social media is responsible for driving a huge amount of marketing interactions. Through the numerous first- and second-degree connections social networking has made...
Alyssa Chew Nair, Head of Digital Business Group, IBM Security Solutions #APACLeaders
Read our interview with Alyssa Chew Nair, Head of Digital Business Group, IBM Security Solutions, Asia Pacific and Head of IBM Commerce Marketing, Asia Pacific....
India Internet Trends 2017 – Mary Meeker’s Report
The latest edition of the Mary Meeker Internet Trends Report is here! In a tradition dating back to 1995, when Mary was still an...
5 B2B Content Marketing Hacks to Make Your Growth Easier
How to make B2B content marketing work for your business
B2B content marketing has proven to be one of the most effective ways for companies...
“Don’t settle for the status quo”: Wendy Hogan, Oracle – Jury Digi 100 APAC
Wendy Hogan is the CX & Marketing Strategy Director for APAC Customer Experience at Oracle Corporation. In this role, Wendy engages with executives across...
Customer Experience Automation is a must
Customer experience automation helps the companies that we all know and love to be successful . The better the customer experience, the...