Digital Business

Digital marketing is a trending topic right now and so it is quite obvious that across all physical and digital conversations, the topic comes...

How does one communicate news like this? How large should the audience be? Who should send out the communication? How should it be worded? Should we name the staff members who we have lost? Should we include their families in the communication?

Embracing commerce in the cloud as the foundation for more personalized, compelling services For big-ticket items, you want to be sure you’ve made the best...

Businesses use emails to keep in touch with their subscribers and deliver relevant information to them through exceptional messages. Social media, on the other hand, helps you reach a larger demographic that might know or not about your brand. With the right tactics, email and social media can turn into your secret weapon to boost your brand awareness and skyrocket your conversions rate.

When YouTube first emerged as a platform for video sharing, it was an unassuming website with a handful of people posting home-made videos. Thirteen...

“Has social media set unrealistic standards of customer service?” Social media definitely has reset the expectations of consumers and the tweet-chat co-hosted by Paul...

We’ve all been there, done that, and gotten our hands burned in the process of doing that. I’m talking about spends, creatives, campaigns and...

I fail to understand the touchiness, if any, associated with this move. There's a discussion about this on LinkedIn too. But the way I...

Read his insights on how the social shift impacts the technology shift and vice versa and the way we go to market...

Whether you are an entrepreneur or a leader at the helm of affairs at a mature organisation good communication must be at the core of all business strategies. Great workplace culture is always built with clear communication as the backbone. Establishing this practice from the very start (especially for early stage companies) or trickling it down from the top is imperative to running an organisation that is well-oiled in every sense of the term.