Paul Writer

Media & Entertainment Industry To Grow At A Faster Pace Of 14%

The Indian media and entertainment industry in 2016 was able to sustain a healthy growth on the back of strong economic fundamentals and steady...

Khoon Ka Rishta

BBC Media Action has created a disruptive communication, which empowers an expectant mother with life saving information, and enhances decision-making capabilities to make informed...

5 Ways for YOU to make Women’s Day Better

Only 27% of India’s women work. For money, that is. Another 25% would like to work but don’t have the opportunity. So you’re a...

The Connected Customer – Satya Nadella Announces “India First” Initiatives

Paul Writer hosted a CMO Roundtable and CMO Track at Microsoft’s flagship Future Decoded event.  The theme for the CMO Track was the Connected...

Delhi Walks for Life

CanSupport pioneers in the field of palliative care that today runs the largest home-care program for people with cancer in India. It organized its...

We Live in an Under-Communicated World and Here is Your Big Opportunity

This might come as a big surprise to some of you.  But I really believe in this. So here are some stats – in one...

Time For HR To Come To The Party

Why is it that most transformation agendas wither down to a simple repositioning of the deck chairs or at best appear like superficial change...

Work v/s Vacation? Work Wins! – Vacation Deprivation Report 2016

Expedia®, a leading full service online travel company, today released the results of the 2016 Vacation Deprivation® study, an annual survey of vacation habits...

Millennials… What You Need To Know

If I had one piece of advice to give marketers who are beginning a career in 2016, it would be this: Millennials are not...

CashNoCash Reports 50 Minute Average Wait Times at ATMs Across India

CashNoCash, an initiative by Quikr, launched a fortnight ago to help citizens find cashpoints nearest to them, has captured trends of cash availability and...