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Don’t Believe the Hype: What Ello Really Means for Content Marketers
Print magazines being what they are, I pitched the idea of writing about the invitation-only, ad-free social network, Ello, at the beginning of October...
10 for 2020
Here are 10 things that are likely to change by 2020.
1. Customer of One
It is now possible to have a detailed picture of every...
How To Boost Conversions With Personalized Remarketing
Most of the traffic that comes to your website will not convert, or even take an action you’d like them to take. It’s just...
Marketing Newsroom, yes it is here!
Blending the journalistic pounce and alacrity with suaveness and splash of brand thinking seems to be the next big wow in marketing. And, it...
You Are Publishing Too Much (and Failing)
“The essence of strategy is choosing what not to do.” – Michael Porter
More than anything else, this quote has been in my mind lately....
Marketing and Finance: A Match Made in Heaven!
As marketing professionals we’re often at the center of a variety of critical cross-functional initiatives, which gives us the rewarding opportunity to work with...
Don’t Get Spooked: Ghostbloggers Can Fuel Your Company Blog
You want to produce more content. You have a tremendous amount of thought leadership and expertise within your organization.
The problem? Your experts aren’t writers....
Holii Continue ‘POPPING’!
At Bangalore’s popular Garuda mall, Holii has ‘popped’ open a brand new kiosk,bursting with bright hues! Holii proves its trend setting spirit once again...
How Beauty Bloggers Amplified The #ArtOfOiling Campaign By Parachute Advansed
Bloggers form a crucial component in influence marketing. Whether it be lifestyle bloggers, food bloggers, beauty & health bloggers, finance bloggers, mommy bloggers or...
What’s The Difference Between Video Conferencing and a Webinar?
What is the telepresence format that suits you best? That all depends on what you’re setting out to do. Evaluating your needs is a...