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To Have and To Hold…3 Ways Building an Online Community Is Like Planning A...
If building a customer community for an organization were like planning a wedding and inviting guests, customer communities often are the second cousin who’s invited only...
How to Use Quizzes to Ramp Up Your Lead Database
How do you capture the attention of a demand generation marketer? Tell them you have a new way of generating quality leads!
Many of you have...
Teach For Change Makes Bengaluru Debut
Teach For Change (TFC), a non-governmental organisation (NGO)whose objective is to improve the overall literacy standards at Government high schools, today announced its foray into Bengaluru.
The...
Young Minds Pave the Way for a Futuristic ‘Digital India’
One of the best ways to elevate and build upon already established recognition of any profession is to inject a dose of ‘Digitisation’. In...
Snackable Satisfaction: How to Create Bite-Sized Content
See it, scan it, share it. Your audience is hungry for content and consuming it at a faster pace than ever before. In fact,...
Four Steps to Manage Your Crucial Conversations
How often have you felt frustrated that a crucial conversation in the business and work arena did not go the way you wanted?
A crucial...
Equality of Women in the Workplace is not a Women’s Issue
I studied at a girls’ school in rural India where the toilets were not nice. Those who could go home for lunch, did. The...
Disruptive Innovation in Mature Industries
With start-ups driving and defining transformation and disruptive change across industries, what is the role of larger companies?
Unable to compete with startups on focus...
Transforming Organisations for Sustained Innovation
“Market-oriented” firms are better able to innovate consistently, but getting there requires complex and demanding organisational change.
Seeing a self-contained innovation project through to completion...
Disloyal Customers: When It Doesn’t Pay To Be Brand Loyal
The traditional reasons to be loyal to a brand are:
Perceived risk
Inertia, Habit
Involvement
Satisfaction
Relationship between product or service providers
(Source: Rundle-Theile and...