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The State of Snapchat
Snapchat may just be the most powerful storytelling tool in social media today. Once a disposable photo messaging app, Snapchat’s various updates and new...
How to Evolve Your Prospect Management in a Predictive World
It used to be that prospect management meant dolling out “Glengarry Leads” to add to your Rolodex, keeping a spreadsheet of top prospects, or most...
Blogging Then & Now – How Social Networks Killed It In 2015
As we cross over to a new year, we try and figure what blogging has transformed into, and what future blogs could look like,...
Corporates and Start-ups: Engage or Else!
There have never been more ways for big companies and entrepreneurs to collaborate - and you’d be surprised at how common these unlikely pairings...
Bringing Back the Old School: Why Phone Conversations are the Missing Link in Personalization
The most personal conversations happen offline.
While a personalized digital experience is certainly enticing and powerful, to really get to know a prospect—their interests, burning questions,...
Emerging Social Channels to Consider in the New Year
It’s 2016, which means we’re now officially closer to 2020 than we are to 2010. The future is all around us, but we at...
My Top Five “Not To Do’s” for the New Year
In addition to my responsibility as CMO, SAP India these last few months have seen me take on an interim role of Digital Head...
B2B Marketing Team: How Best To Build A Dynamic & Effective One
Building a B2B Marketing team is not easy. I was recently asked to pen a chapter in #TheEvidence – A special report produced by...
The Brand Resolution That You Can’t Skip
It’s a new year, which means it’s time to get started on making your resolutions a reality (both personally and professionally). If you’ve set...
Is Viral Content Making You Sick?
Most of us know that achieving a viral hit is a crapshoot, even for the most skilled marketer. Your content is subject to the...