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Profits in a World of Zero Pricing
Prices are dropping. Or more accurately tending to zero. Automation, standardisation, artificial materials are all driving this trend to zero in certain categories. Even...
Three Predictions On How The Service Desk Of Future Would Look Like
What happens when you call your bank? The first few seconds go into verifying your account number with a PIN, and then an agent...
Why You’re Not Building an Online Brand – And 5 Tips to Fix The...
I remember seeing my first bad ad when I was five years old, and thinking to myself – I can do better than that!...
Why Mahendra Singh Dhoni Is Batting For Exide Life
Exide Life Insurance has roped in ace cricketer Mahendra Singh Dhoni (MSD) as its brand ambassador to reinforce their message that Trust is the...
What You Should Know About AR For Marketing #pokemongo
Back in 2011 I had run a poll with CMOs and Augmented Reality did not show up on the list of high priorities for...
More is Not Always More: Be Wary of the Volume Game in B2B Demand...
Often in life, more can be wonderful. For example, I like more tacos. If possible, I would like seven, not two. I would also...
CMOs, Your Role Is Evolving . . . Are You Keeping Up?
I recently returned from an amazing vacation in the Galápago Islands where the impact of evolution is evident all around you. It was in the amazing...
Embracing Uncertainty for Innovation
It has been said that the purpose of organisation is to eliminate uncertainty. Is this stifling the ability to innovate?
I recently spoke with the...
Massively Scaleable Marketing For One
When a customer reaches out with a specific request, if this customer is valuable enough, most are able to fulfil it. Marketers have also...
PRHUB | 10+ Years and Kicking! Discovering Organizational Growth?
Last year, I completed 10 and each time this milestone is announced, both internally and externally, people keep asking me one question in the...