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An “Absolute” Strange Explanation of Marketing
An act or a process of appealing to our survival instincts, triggering dopamine & endorphin releases and building artificial context, so that our 'primed'...
Three Cheers to Awesome Brands
I spent the last weekend thinking about what makes brands awesome. Why do SOME brands also catch the attention of customers across the world? What makes...
Before Marketing: What To Do When You Don’t Have Marketing
The problem
Marketing, in many instances, comes in too late in the development process. Regardless of size, age, industry or solution type, most organizations first...
Digital Transformation Paves the Way for Enhanced Travel Experience at Bengaluru Airport
Bangalore International Airport Limited (BIAL) steps up the game by committing to a futuristic and innovative vision of The Smart Airport - a digitized,...
When At Cusps : Technology v/s Technology
A couple of days back there was a study released which said “70% of Indian CEOs are scared about automation and disruptors”
The emotion “scared”...
How to Use Community Forums to Fuel Your Audience Engagement Strategy
Engagement marketing is becoming an increasingly complex, yet critical task for modern businesses and organizations. Every form of marketing today—from mobile to direct mail—requires an in-depth...
6 Tips to Write a Good Case Study
Most communication professionals’ blood runs cold with the words, 'Case Study'. The challenge, in my view, is not the effort that must go into writing...
This is How I Killed My CEO!!!
My narrative isn't fictional. It’s very real. At the same time, I wouldn't want to wish this on anyone.
A few years ago a friend...
Are you a Marketer or Marketeer?
Over the weekend I got a LinkedIn request from a colleague with his description as an “ardent marketer”. Shouldn't it read as marketeer…or maybe not....
How To Respond To Negative Reviews
Why should businesses be responding to reviews? Responding to reviews is a great way to learn from and build goodwill with one of your...