China Growth Marketing 101 – Part 1 | Paul Writer

At the turn of the new millennium, China saw many copycat internet businesses from the west, but that soon changed due to innovation that...

I want to be a Bot Boss when I grow up

COVID is driving digital adoption and India is leapfrogging into the digital economy. This is crunching a transition that would have normally taken a...
Why Your CV Needs Numbers

Why Your CV Needs Numbers

The rollback - as an oversight - of interest rates on small savings schemes announced by the government, shows how even 1% can have...
6 Numbers That Can Improve Your Resume

6 Numbers That Can Improve Your Resume

Making sure recruiters shortlist your CV It’s 2021 and time to let go of the one-size-fits-all timeline of career events resume we learned in college. ...
5 Ways AI Can Improve Email Marketing ROI

5 Ways AI Can Improve Email Marketing ROI

Artificial intelligence has greatly expanded what we can achieve through e-mail marketing, driving conversions and enabling enhanced personalization. Smart segmentation: - AI has the...

Three Things TO DO Before You Begin Your Personal Branding Journey

Building a compelling personal brand is not just good for you but it’s great for business, for your communities and helps you control your...
Five reasons to create a compelling Personal Brand

Five reasons to create a compelling Personal Brand

We are all well aware of the appraisal calibrations where a decision to promote a person is based on opinions/ perceptions of the people...
brand strategy

Deepika Padukone and How to Position Yourself

Amongst the raft of celebrities that are showing their love of ripped jeans, Deepika is a notable absentee. Frequently photographed in jeans with bits...
Hold the Roses this Women's Day

Hold the Roses this Women’s Day

Secretary’s Day was still a thing when I started working. They were mostly women and received cakes and flowers. There were a few men, but...
mazing strategy and marketing templates coming out this year.

Templates can kill

Like every powerful thing in this world, in the wrong hands templates can kill. Templates can make your work simpler, more repeatable and capture the...