Paul Writer

Transform Your Marketing with Declarative Language A Mindful Approach

Transform Your Marketing with Declarative Language: A Mindful Approach

75% of consumers are more likely to make a purchase from a brand that recognizes them by name, recommends options based on past purchases,...
Zendaya and the talent acquisition process

Zendaya and the talent acquisition process

18 months ago I signed up for an Airtel annual roaming package for Rs 15,000. When it came up for renewal I was offered...
companies using chatgp

Bring out the hedgehogs – the Indians are coming v2

"The Indians are coming!" The alarm bells rang in 2002 when Infosys opened operations in Australia. The fear was that "cheap" labour would take...
Branding Strategy: A Guide for Business Professionals

Branding Strategy: A Guide for Business Professionals

Brand strategy is the key to a successful business. Writing a marketing plan before finalising the business strategy is likely to result in sub-optimal results. Get the basics right with this detailed article with relevant examples and additional reading.
I cant do Kims dress code. Annas maybe

Image Branding: I can’t do Kim’s dress code.

Image branding is not just for people - it is for companies too.  In the early 2000s the big companies all had a live...
Brand Lululemon Journey

Brand Lululemon: An Unconventional Journey

Brand Lululemon resonates strongly in the realm of athletic apparel. Despite its unconventional name and logo's origin, the brand has been successful in establishing...
Digital Disruption Transforming Workplace Culture for Digital Innovation

Digital Disruption: Transforming Workplace Culture for Digital Innovation

Transforming Workplace Culture In the current business landscape, there is no escaping the term “digital disruption.” If businesses are not willing...
Old Monk Rum Bottle

Top Alcohol Brands In India: 5 Brand and marketing stories

India is home to a variety of different cultures and traditions. This diversity has led to the development of interesting alcoholic drinks that have taken the world by storm. Here are 5 that we think are among the top brands in India.
Challenger Brands Can Market Without Money

Challenger Brands Can Market Without Money

Successful challenger brands, including Indian IT giants TCS, Infosys, and Wipro, and international brands such as Zara, Sriracha Hot Sauce, Zoom, Canva, Naturals Ice...
Time ticks differently for Shakira, SRK and Gigi

Name a luxury brand, and I’ll tell you why it’s luxury

Name a luxury brand, and there will be one "better".  There was a question about the "hierarchy of luxury brands" on one of my...