Belson Podcast

Akasa Air – better experience by design: Belson Coutinho

Akasa Air is the latest airline to launch in India!  In this podcast with Belson Coutinho, co-founder of Akasa Air, Jessie and Vaishnavi discuss...
Business by design with Nitin Sethi

Super Apps and Better Digital: Nitin Sethi of Adani Digital Labs

Super apps are rising in popularity.  What are super apps? Simply put, super apps are multi-functional platforms that provide a wide range of services within...
Nakul Podcast

Magical user experience design: with Nakul Shenoy | Paul Writer Podcasts

User experience design is the topic for this edition of Business by Design.  This is the podcast about how design can change the way...

Designing your life and business around love

Designing your life around love isn't easy.  I mean, knowing that there are five love languages is nice, but implementing it is tough! Take...
Deng Xiaoping Cats Quote

Happy Employees are Overrated

Happy employees are over-rated.  Let me give you two examples.  Donald Trump and Boris Johnson were very happy employees. They were empowered and clearly...
Five Love Languages

The 5 love languages for customers

There are 5 love languages.  Keep reading - this is a family publication, nothing naughty about it. In fact the concept came from a...

Moonlighting and unhappy employees.

The gig economy in India is real and growing.  So much so that CEOs of large enterprises like Wipro are saying that moonlighting employees...

Billie’s Influencer Marketing Strategy is not yours.

Influencer marketing strategy is nice, but researching Billie Eilish is more of an eyeopener.  I just attended her concert - she is an amazing...
Why is personal branding important

Why is personal branding important?

I'll tell you why personal branding is important - it's because I’m not doing a Serena and retiring just yet. On the other hand I’ve...
Best Marketing books for Founders

Best Marketing Books for Founders

Do you want to improve your marketing acumen? Read at least one of these - a compilation of the best books on sales and...