Learning

Manisha Lath Gupta is a Marketer, Banker & Entrepreneur. She is currently the Chief Marketing & Digital Officer at Clix Capital, a new-age consumer lending...

Big data is truly huge these days. It has impacted numerous technologies that are constantly evolving. It has a great impact on software development...

When the first generation of commercial computers came to be, Artificial Intelligence was wishful thinking. Today, your computer, your smartphone, maybe all your household...

This program brought together Ashish Tiwari, Head - Digital Marketing & PR, Hero Cycles Ltd, Tejas Kulkarni, AVP - Digital Marketing, Max Life Insurance Company...

HR Analytics Workshop Background: Paul Writer, a leading marketing agency, was tasked with organizing an exclusive HR Analytics...

Bhartiya City is a 125 acre integrated development which when completed will have a mix of residences in various formats, commercial spaces including a...

Marketer's Favorite Holiday Destination Watch Vivek Sharma, CMO, Pidilite Industries Darshana Shah, ‎Sr.VP – Marketing And Visual Merchandising, Hypercity Retail Kamal Khushlani, Founder & MD, Mufti Rajesh Kumar, Head...

Campaign performance - 1.9% response resulted in 779 customers shopping (by way of coupon redemption) - 42% were pure offline customers –they made their first online purchase - Average Transaction Size (ATS) of 4400 ->resulted in net sales of Rs 34+ Lakhs - Campaign cost: Rs 27,000

Do take this survey, share your inputs and we will aggregate the answers and come out with an updated edition of the Red Book...

This program brought together Dipti Nair, Editor at Large at YourStory.com, and Praveen Rao, General Manager & SVP at censhare together to discuss how to...