Paul Writer

Bobby Patrick, CMO, UiPath

A Robot for Everyone – Interview with Bobby Patrick, CMO, UiPath

Robots do the work we hate. So, everyone loves Robotic Process Automation, as the bot will take over the repetitive aspects of your work....

Personalization Journey at Croma by Maneesh Mittal, Head-eCommerce & Big Data, Croma

Customer Insights puts the power of data in your hands, allowing you to orchestrate unified campaigns, online and offline, and deliver on your brand...

Successful Recruitment of HR Attendees for Sodexo-Powered HR Analytics Workshop

HR Analytics Workshop Background: Paul Writer, a leading marketing agency, was tasked with organizing an exclusive HR Analytics...

The Rise Of The Chief Marketing Technologist…

Watch Julie Schwartz, Senior Vice President (Research & Thought Leadership) - ITSMA Anand Narayanan, Vice President Marketing - Beroe Consulting Lavanya Jayaram, Chief Marketing Officer - Zensar...

IBM Webinar: How to Make Data Available at Your Time and Cost

Paul Writer in association with IBM hosted a webinar on ‘Driven by Data: Rethinking Infrastructure’ to discuss the advantages of Flash Storage, and how...
6 Incredible Ways to Integrate Email Marketing and Social Media

6 Ways to Integrate Email Marketing and Social Media

Businesses use emails to keep in touch with their subscribers and deliver relevant information to them through exceptional messages. Social media, on the other hand, helps you reach a larger demographic that might know or not about your brand. With the right tactics, email and social media can turn into your secret weapon to boost your brand awareness and skyrocket your conversions rate.

Personalized Marketing by Harsh Anand, Associate Director, IBM Watson Customer Engagement Solutions

Customer Insights puts the power of data in your hands, allowing you to orchestrate unified campaigns, online and offline, and deliver on your brand...

Paul Writer’s Publication “Talent Chronicles” Helps Manipal ProLearn Increase Its Reach

Background: Manipal ProLearn (now UNext) is a leading online learning platform that offers industry-relevant certification courses for professionals. The challenge was to increase its reach...

On Leveraging Social Media for Better Customer Engagement/ Experience…

Watch Apurva Chamaria, ​​Head of Global Brand & Digital Marketing, HCL Technologies Anand Narayanan, Vice President Marketing, Beroe Consulting ​​Pratap TP, CMO & Co-​​founder, Qwikcilver Solutions​​ Anuj Vaid,...

Marketer’s Favorite Holiday Destination

Marketer's Favorite Holiday Destination Watch Vivek Sharma, CMO, Pidilite Industries Darshana Shah, ‎Sr.VP – Marketing And Visual Merchandising, Hypercity Retail Kamal Khushlani, Founder & MD, Mufti Rajesh Kumar, Head...