A Robot for Everyone – Interview with Bobby Patrick, CMO, UiPath
Robots do the work we hate. So, everyone loves Robotic Process Automation, as the bot will take over the repetitive aspects of your work....
Personalization Journey at Croma by Maneesh Mittal, Head-eCommerce & Big Data, Croma
Customer Insights puts the power of data in your hands, allowing you to orchestrate unified campaigns, online and offline, and deliver on your brand...
Successful Recruitment of HR Attendees for Sodexo-Powered HR Analytics Workshop
HR Analytics Workshop
Background:
Paul Writer, a leading marketing agency, was tasked with organizing an exclusive HR Analytics...
The Rise Of The Chief Marketing Technologist…
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Julie Schwartz, Senior Vice President (Research & Thought Leadership) - ITSMA
Anand Narayanan, Vice President Marketing - Beroe Consulting
Lavanya Jayaram, Chief Marketing Officer - Zensar...
IBM Webinar: How to Make Data Available at Your Time and Cost
Paul Writer in association with IBM hosted a webinar on ‘Driven by Data: Rethinking Infrastructure’ to discuss the advantages of Flash Storage, and how...
6 Ways to Integrate Email Marketing and Social Media
Businesses use emails to keep in touch with their subscribers and deliver relevant information to them through exceptional messages. Social media, on the other hand, helps you reach a larger demographic that might know or not about your brand. With the right tactics, email and social media can turn into your secret weapon to boost your brand awareness and skyrocket your conversions rate.
Personalized Marketing by Harsh Anand, Associate Director, IBM Watson Customer Engagement Solutions
Customer Insights puts the power of data in your hands, allowing you to orchestrate unified campaigns, online and offline, and deliver on your brand...
Paul Writer’s Publication “Talent Chronicles” Helps Manipal ProLearn Increase Its Reach
Background:
Manipal ProLearn (now UNext) is a leading online learning platform that offers industry-relevant certification courses for professionals. The challenge was to increase its reach...
On Leveraging Social Media for Better Customer Engagement/ Experience…
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Apurva Chamaria, Head of Global Brand & Digital Marketing, HCL Technologies
Anand Narayanan, Vice President Marketing, Beroe Consulting
Pratap TP, CMO & Co-founder, Qwikcilver Solutions
Anuj Vaid,...
Marketer’s Favorite Holiday Destination
Marketer's Favorite Holiday Destination
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Vivek Sharma, CMO, Pidilite Industries
Darshana Shah, Sr.VP – Marketing And Visual Merchandising, Hypercity Retail
Kamal Khushlani, Founder & MD, Mufti
Rajesh Kumar, Head...












