Learning

Do take this survey, share your inputs and we will aggregate the answers and come out with an updated edition of the Red Book...

AI has now become a reality with more and more brands employing various AI tools to reach out to their customers. It is to...

Scenario: The face of Indian retail is changing due to several reasons, such as the advent of several international brands, the evolution of hybrid channel retailing that...

The Chief Marketing Officer (CMO) is crucial for organisations aiming to maintain a competitive edge. Understanding the essential skills and traits that define successful...

It was once again that time of the year when I found myself attending the reputed Paul Writer Great Indian IT Marketing Summit &...

Supply chain!? Networks? Downstream? How hard is managing all this? Entrepreneurs, this is for you! Here we are with the first of the series about various...

Becoming “customer centric” is a top priority today, and for good reason: as if it weren’t important enough that customers buy products and contract...

Objective: Pluralsight, a leading technology skills platform, wanted to create a digital community of 250 digital marketers and position itself as a thought leader in...

Anshul has two decades of experience in IT industry in ideating, prototyping and engineering products and offerings and worked closely with startups, medium, large...

Campaign performance - 1.9% response resulted in 779 customers shopping (by way of coupon redemption) - 42% were pure offline customers –they made their first online purchase - Average Transaction Size (ATS) of 4400 ->resulted in net sales of Rs 34+ Lakhs - Campaign cost: Rs 27,000