Learning

Customer Insights puts the power of data in your hands, allowing you to orchestrate unified campaigns, online and offline, and deliver on your brand...

Bhartiya City is a 125 acre integrated development which when completed will have a mix of residences in various formats, commercial spaces including a...

What is the telepresence format that suits you best? That all depends on what you’re setting out to do. Evaluating your needs is a...

Campaign performance - 1.9% response resulted in 779 customers shopping (by way of coupon redemption) - 42% were pure offline customers –they made their first online purchase - Average Transaction Size (ATS) of 4400 ->resulted in net sales of Rs 34+ Lakhs - Campaign cost: Rs 27,000

Social Proof is a powerful marketing technique that can build trust, improve your reputation and boost sales. We adapt our behaviour based on what others are doing. We also use the opinions and actions of others to shape ours.

A case study on how omnichannel marketing automation worked for a leading telecommunication network service provider, YTL Communications and helped them increase their campaign...

Watch Julie Schwartz, Senior Vice President (Research & Thought Leadership), ITSMA Lavanya Jayaram, Chief Marketing Officer, Zensar Technologies Sunder Sarangan, Chief Marketing Officer​, Persistent Systems Anuj Vaid, Chief...

Shakti is a technologist at heart and has more than 20-years track record of leveraging technology-based solutions to drive business value. He has deep...

Paul Writer and Manipal ProLearn hosted a webinar on 27th July on “How to Embrace Disruption for Talent Enhancement and Succeed” as part of...

Webinar Report: “How to Optimize Omnichannel with Future Ready CX & MarTech Strategies” We live in an era where the customer calls the shots and...