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Webinar Report: How to Delight Your Customer With a Multi-Channel Engagement Strategy
All of us feel strongly about a brand that makes us feel unique and cared for. For example, you approach an online gift site...
SEO Strategies to Win in 2018
In this age of digital competitiveness, your website is the key to boosting your business. A good SEO plan encourages customer trust as well...
Takeaway from Paul Writer’s Great Indian IT Marketing Summit & Awards 2016
It was once again that time of the year when I found myself attending the reputed Paul Writer Great Indian IT Marketing Summit &...
Microsoft Workshop: Will AI fuel Marketing Strategies for CMOs?- Bengaluru Chapter
From the Foundation Series of Isaac Asimov to the movie Smart House or even the cartoon series the Jetsons the understanding of AI has largely...
2 minute tips for branding for social enterprises
Highlights from a webinar conducted by Jessie Paul, Managing Director, Paul Writer on "Marketing in a digital first world" for the Social Entrepreneurs from...
Personalization as a Route to Revenue by Jessie Paul, CEO, Paul Writer
Customer Insights puts the power of data in your hands, allowing you to orchestrate unified campaigns, online and offline, and deliver on your brand...
Marketer’s Favorite Holiday Destination
Marketer's Favorite Holiday Destination
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Vivek Sharma, CMO, Pidilite Industries
Darshana Shah, Sr.VP – Marketing And Visual Merchandising, Hypercity Retail
Kamal Khushlani, Founder & MD, Mufti
Rajesh Kumar, Head...
Red Book of Content Marketing Powered By Yorke Communications – Paul Writer Publication
Content is the lever that drives sales and marketing. Good content pulls in customers. Marketers understand this, with 66.1% of them investing in content...
Paul Writer’s Publication “Talent Chronicles” Helps Manipal ProLearn Increase Its Reach
Background:
Manipal ProLearn (now UNext) is a leading online learning platform that offers industry-relevant certification courses for professionals. The challenge was to increase its reach...
What’s The Difference Between Video Conferencing and a Webinar?
What is the telepresence format that suits you best? That all depends on what you’re setting out to do. Evaluating your needs is a...