Customer Analytics in the Age of Social Media

Customer Analytics in the Age of Social Media

Becoming “customer centric” is a top priority today, and for good reason: as if it weren’t important enough that customers buy products and contract...

Paul Writer Builds India CHRO Forum as an Exclusive Online Community for Sodexo

Background: India CHRO Forum is an online community created exclusively for Sodexo, a global food and facilities management services company that operates in over 80...
Webinar Report: Personalization is the key for Smart CX

Webinar Report: Personalization is the key for Smart CX

The bedrock for personalization is customer data. This customer data is used to create a customer journey map. This customer journey map would then...

10 SEO Experts share common SEO mistakes they see Brands making

Kris Nicolaou Brain Box Labs Hiring a reputable SEO company to better your visibility in search engines is excellent, but they cannot increase your rankings alone....

Get More Out Of Content Marketing Investments for India

Just in: Get More Out Of Content Marketing Investments for India powered by Paul Writer. The white paper is sponsored by censhare. In a country as...

Personalized Marketing by Harsh Anand, Associate Director, IBM Watson Customer Engagement Solutions

Customer Insights puts the power of data in your hands, allowing you to orchestrate unified campaigns, online and offline, and deliver on your brand...

CleverTap Webinar: How Artificial Intelligence & Machine Learning Are Transforming Modern Marketing

The American Marketing Association defines marketing as ‘the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value...

Children Mimic Parents’ Money Habits, Spending Even More: ING Survey

Mumbai, Maharashtra, India -4067 parents participated in the poll, pan-India -Parents worried about kids shopping online -Majority felt child only above 15 yrs can operate bank account...

Takeaway from Paul Writer’s Great Indian IT Marketing Summit & Awards 2016

It was once again that time of the year when I found myself attending the reputed Paul Writer Great Indian IT Marketing Summit &...

The Rise Of The Chief Marketing Technologist…

Watch Julie Schwartz, Senior Vice President (Research & Thought Leadership) - ITSMA Anand Narayanan, Vice President Marketing - Beroe Consulting Lavanya Jayaram, Chief Marketing Officer - Zensar...