PR Agency – Client Survey for Red Book of PR
Do take this survey, share your inputs and we will aggregate the answers and come out with an updated edition of the Red Book...
Microsoft Workshop: Will AI Fuel Market Strategies In India?- Mumbai Chapter
AI has now become a reality with more and more brands employing various AI tools to reach out to their customers. It is to...
Delight Delivered: The Titan Story
Scenario:
The face of Indian retail is changing due to several reasons, such as the advent of several international brands, the evolution of hybrid channel retailing that...
Chief Marketing Officer Hiring: Research on what CEOs Prioritise
The Chief Marketing Officer (CMO) is crucial for organisations aiming to maintain a competitive edge. Understanding the essential skills and traits that define successful...
Takeaway from Paul Writer’s Great Indian IT Marketing Summit & Awards 2016
It was once again that time of the year when I found myself attending the reputed Paul Writer Great Indian IT Marketing Summit &...
Supply Chain Simplified: The Essence of Supply Chain Management
Supply chain!? Networks? Downstream? How hard is managing all this?
Entrepreneurs, this is for you!
Here we are with the first of the series about various...
Customer Analytics in the Age of Social Media
Becoming “customer centric” is a top priority today, and for good reason: as if it weren’t important enough that customers buy products and contract...
Building a Digital Community for Pluralsight with Paul Writer
Objective:
Pluralsight, a leading technology skills platform, wanted to create a digital community of 250 digital marketers and position itself as a thought leader in...
Anshul Goswami: Know Your Speaker- Futurist Business Conclave 2018
Anshul has two decades of experience in IT industry in ideating, prototyping and engineering products and offerings and worked closely with startups, medium, large...
Sales Results in A Week: Data Analytics in Marketing
Campaign performance
- 1.9% response resulted in 779 customers shopping (by way of coupon redemption)
- 42% were pure offline customers –they made their first online purchase
- Average Transaction Size (ATS) of 4400 ->resulted in net sales of Rs 34+ Lakhs
- Campaign cost: Rs 27,000














