Sales Results in A Week: Data Analytics in Marketing
Campaign performance
- 1.9% response resulted in 779 customers shopping (by way of coupon redemption)
- 42% were pure offline customers –they made their first online purchase
- Average Transaction Size (ATS) of 4400 ->resulted in net sales of Rs 34+ Lakhs
- Campaign cost: Rs 27,000
A Multi-Channel Approach to launching Bhartiya City, an integrated township in Bengaluru
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Delight Delivered: The Titan Story
Scenario:
The face of Indian retail is changing due to several reasons, such as the advent of several international brands, the evolution of hybrid channel retailing that...
6 Tips to Write a Good Case Study
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Red Book of Content Marketing Powered By Yorke Communications – Paul Writer Publication
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Survey Report: The Agency & Marketing Tech Landscape
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Children Mimic Parents’ Money Habits, Spending Even More: ING Survey
Mumbai, Maharashtra, India
-4067 parents participated in the poll, pan-India
-Parents worried about kids shopping online
-Majority felt child only above 15 yrs can operate bank account...
Customer Analytics in the Age of Social Media
Becoming “customer centric” is a top priority today, and for good reason: as if it weren’t important enough that customers buy products and contract...
Grohe and SAP Casestudy
High-quality products and outstanding kitchen and bath design are the hallmarks of Grohe AG, one of the world’s leading manufacturers of sanitary fittings. Seeking...