Paul Writer

Sales Results in A Week Data Analytics in Marketing

Sales Results in A Week: Data Analytics in Marketing

Campaign performance - 1.9% response resulted in 779 customers shopping (by way of coupon redemption) - 42% were pure offline customers –they made their first online purchase - Average Transaction Size (ATS) of 4400 ->resulted in net sales of Rs 34+ Lakhs - Campaign cost: Rs 27,000

A Multi-Channel Approach to launching Bhartiya City, an integrated township in Bengaluru

Bhartiya City is a 125 acre integrated development which when completed will have a mix of residences in various formats, commercial spaces including a...

YTL Communications Goes The Resulticks Way!

A case study on how omnichannel marketing automation worked for a leading telecommunication network service provider, YTL Communications and helped them increase their campaign...

Delight Delivered: The Titan Story

Scenario: The face of Indian retail is changing due to several reasons, such as the advent of several international brands, the evolution of hybrid channel retailing that...

6 Tips to Write a Good Case Study

Most communication professionals’ blood runs cold with the words, 'Case Study'. The challenge, in my view, is not the effort that must go into writing...

Red Book of Content Marketing Powered By Yorke Communications – Paul Writer Publication

Content is the lever that drives sales and marketing. Good content pulls in customers. Marketers understand this, with 66.1% of them investing in content...

Survey Report: The Agency & Marketing Tech Landscape

This report gives an insight into the popular agencies in India, the tools that are gaining traction with marketers and how marketers go about the selection...

Children Mimic Parents’ Money Habits, Spending Even More: ING Survey

Mumbai, Maharashtra, India -4067 parents participated in the poll, pan-India -Parents worried about kids shopping online -Majority felt child only above 15 yrs can operate bank account...
Customer Analytics in the Age of Social Media

Customer Analytics in the Age of Social Media

Becoming “customer centric” is a top priority today, and for good reason: as if it weren’t important enough that customers buy products and contract...
Grohe SAP Casestudy

Grohe and SAP Casestudy

High-quality products and outstanding kitchen and bath design are the hallmarks of Grohe AG, one of the world’s leading manufacturers of sanitary fittings. Seeking...