Children Mimic Parents’ Money Habits, Spending Even More: ING Survey

Mumbai, Maharashtra, India -4067 parents participated in the poll, pan-India -Parents worried about kids shopping online -Majority felt child only above 15 yrs can operate bank account...

How has Marketing Changed in the Age of Digitization?

Watch Apurva Chamaria, ​​Head of Global Brand & Digital Marketing, HCL Technologies Sunder Sarangan, Chief Marketing Officer​, Persistent Systems ​Pratap TP, CMO & Co-​​founder, Qwikcilver Solutions​​ talking how...

Marketer’s Favorite Holiday Destination

Marketer's Favorite Holiday Destination Watch Vivek Sharma, CMO, Pidilite Industries Darshana Shah, ‎Sr.VP – Marketing And Visual Merchandising, Hypercity Retail Kamal Khushlani, Founder & MD, Mufti Rajesh Kumar, Head...

Delight Delivered: The Titan Story

Scenario: The face of Indian retail is changing due to several reasons, such as the advent of several international brands, the evolution of hybrid channel retailing that...

On Leveraging Social Media for Better Customer Engagement/ Experience…

Watch Apurva Chamaria, ​​Head of Global Brand & Digital Marketing, HCL Technologies Anand Narayanan, Vice President Marketing, Beroe Consulting ​​Pratap TP, CMO & Co-​​founder, Qwikcilver Solutions​​ Anuj Vaid,...

Omni-channel is Overrated! Nothing Really Can Beat f2f Interaction…

Watch Julie Schwartz, Senior Vice President (Research & Thought Leadership), ITSMA Lavanya Jayaram, Chief Marketing Officer, Zensar Technologies Sunder Sarangan, Chief Marketing Officer​, Persistent Systems Anuj Vaid, Chief...

Takeaway from Paul Writer’s Great Indian IT Marketing Summit & Awards 2016

It was once again that time of the year when I found myself attending the reputed Paul Writer Great Indian IT Marketing Summit &...

YTL Communications Goes The Resulticks Way!

A case study on how omnichannel marketing automation worked for a leading telecommunication network service provider, YTL Communications and helped them increase their campaign...

The Rise Of The Chief Marketing Technologist…

Watch Julie Schwartz, Senior Vice President (Research & Thought Leadership) - ITSMA Anand Narayanan, Vice President Marketing - Beroe Consulting Lavanya Jayaram, Chief Marketing Officer - Zensar...

6 Tips to Write a Good Case Study

Most communication professionals’ blood runs cold with the words, 'Case Study'. The challenge, in my view, is not the effort that must go into writing...