What’s The Difference Between Video Conferencing and a Webinar?

What is the telepresence format that suits you best? That all depends on what you’re setting out to do. Evaluating your needs is a...

Children Mimic Parents’ Money Habits, Spending Even More: ING Survey

Mumbai, Maharashtra, India -4067 parents participated in the poll, pan-India -Parents worried about kids shopping online -Majority felt child only above 15 yrs can operate bank account...

How has Marketing Changed in the Age of Digitization?

Watch Apurva Chamaria, ​​Head of Global Brand & Digital Marketing, HCL Technologies Sunder Sarangan, Chief Marketing Officer​, Persistent Systems ​Pratap TP, CMO & Co-​​founder, Qwikcilver Solutions​​ talking how...

Supply Chain Simplified: The Essence of Supply Chain Management

Supply chain!? Networks? Downstream? How hard is managing all this? Entrepreneurs, this is for you! Here we are with the first of the series about various...

Delight Delivered: The Titan Story

Scenario: The face of Indian retail is changing due to several reasons, such as the advent of several international brands, the evolution of hybrid channel retailing that...

Marketer’s Favorite Holiday Destination

Marketer's Favorite Holiday Destination Watch Vivek Sharma, CMO, Pidilite Industries Darshana Shah, ‎Sr.VP – Marketing And Visual Merchandising, Hypercity Retail Kamal Khushlani, Founder & MD, Mufti Rajesh Kumar, Head...

Takeaway from Paul Writer’s Great Indian IT Marketing Summit & Awards 2016

It was once again that time of the year when I found myself attending the reputed Paul Writer Great Indian IT Marketing Summit &...

On Leveraging Social Media for Better Customer Engagement/ Experience…

Watch Apurva Chamaria, ​​Head of Global Brand & Digital Marketing, HCL Technologies Anand Narayanan, Vice President Marketing, Beroe Consulting ​​Pratap TP, CMO & Co-​​founder, Qwikcilver Solutions​​ Anuj Vaid,...

Omni-channel is Overrated! Nothing Really Can Beat f2f Interaction…

Watch Julie Schwartz, Senior Vice President (Research & Thought Leadership), ITSMA Lavanya Jayaram, Chief Marketing Officer, Zensar Technologies Sunder Sarangan, Chief Marketing Officer​, Persistent Systems Anuj Vaid, Chief...

YTL Communications Goes The Resulticks Way!

A case study on how omnichannel marketing automation worked for a leading telecommunication network service provider, YTL Communications and helped them increase their campaign...