Background:
INDUS is a community of SAP users in India, with a mission to facilitate knowledge sharing and networking among members. Paul Writer was brought in to manage the community and help grow its membership and engagement levels.
Solution:
To achieve INDUS’s objectives, Paul Writer implemented a comprehensive marketing and engagement strategy. The following tactics were implemented:
- Launch of a new website:
Paul Writer launched a new website for INDUS, which was designed to be user-friendly and easy to navigate. The new website was launched in just 5 months and attracted as many user visits as the previous 12 months. - Webinars:
Paul Writer organized over 70 webinars on various SAP-related topics, which were well-attended with a total participation of 2500+. These webinars provided a platform for members to learn about the latest trends and best practices in SAP. - Improved Accuracy and Tracking:
Paul Writer implemented tools for mailing to improve accuracy and tracking of communication with members. This helped to ensure that members received timely and relevant information about INDUS and its events. - Sponsorship Revenue:
Paul Writer generated sponsorship revenue for INDUS events in Delhi, Bangalore, and Kolkata. These events provided an opportunity for members to network and share their knowledge and experiences with one another. - INDUS Conclave:
Paul Writer managed the INDUS Conclave, a flagship event that brought together over 500 attendees from the SAP community. The event provided a platform for thought leadership, networking, and knowledge sharing.
Results:
Paul Writer’s efforts led to a significant increase in INDUS’s membership and engagement levels. The community saw a 72% increase in members, with a total of 4131 members joining. The stickiness of the website was also impressive, with members spending an average of 6 minutes+ per visit and viewing 5.75 pages per visit. The webinars, events, and INDUS Conclave helped to improve knowledge sharing and networking among members, and the sponsorship revenue generated helped to fund future events.
Conclusion:
Paul Writer’s management of the INDUS SAP User Group Community in India helped to increase its membership and engagement levels significantly. The new website, webinars, events, and INDUS Conclave provided members with a platform to learn and share their knowledge and experiences, while the sponsorship revenue generated helped to fund future events. The success of INDUS demonstrates the importance of effective community management in building engagement and fostering collaboration among members.
