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My Top Five “Not To Do’s” for the New Year
In addition to my responsibility as CMO, SAP India these last few months have seen me take on an interim role of Digital Head...
CMO.com Interview: Dev Amritesh, President And COO, Dunkin’ Donuts India
Nutty Choco Cuddle. Wicked Wrap Veg. Potato Wedges n Pie. Dev Amritesh, president and Chief Operating Officer at Dunkin’ Donuts India, is at the helm of what...
B2B Marketing Team: How Best To Build A Dynamic & Effective One
Building a B2B Marketing team is not easy. I was recently asked to pen a chapter in #TheEvidence – A special report produced by...
The Brand Resolution That You Can’t Skip
It’s a new year, which means it’s time to get started on making your resolutions a reality (both personally and professionally). If you’ve set...
The Need for Entrepreneurial Leadership
Entrepreneurship is not just for startups. It’s a lens through which all organisations should view strategy and leadership in the 21st century to address...
Is Viral Content Making You Sick?
Most of us know that achieving a viral hit is a crapshoot, even for the most skilled marketer. Your content is subject to the...
Quick Chat with Rajshree Pathy, Rajshree Sugars and Chemicals Ltd.
Rajshree Pathy
Chairman and Managing Director
Rajshree Sugars and Chemicals Ltd.
Quick chat with Rajshree Pathy, Member of DWENIndia
A female entrepreneur you admire and why?
I admire all female entrepreneurs...
New Year, New Audience: 10 Essential Social Media Tactics to Get Your Content Seen
Do you spend a lot of time crafting the perfect piece of content, only to find that it barely generates any shares, let alone...
To Have and To Hold…3 Ways Building an Online Community Is Like Planning A...
If building a customer community for an organization were like planning a wedding and inviting guests, customer communities often are the second cousin who’s invited only...
Architecture of Empathy
What is Architecture of Empathy
I was in a twitter chat recently at #CMO India where I was fortunate to have shared views with some...