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The Brand Resolution That You Can’t Skip
It’s a new year, which means it’s time to get started on making your resolutions a reality (both personally and professionally). If you’ve set...
The Need for Entrepreneurial Leadership
Entrepreneurship is not just for startups. It’s a lens through which all organisations should view strategy and leadership in the 21st century to address...
Is Viral Content Making You Sick?
Most of us know that achieving a viral hit is a crapshoot, even for the most skilled marketer. Your content is subject to the...
Quick Chat with Rajshree Pathy, Rajshree Sugars and Chemicals Ltd.
Rajshree Pathy
Chairman and Managing Director
Rajshree Sugars and Chemicals Ltd.
Quick chat with Rajshree Pathy, Member of DWENIndia
A female entrepreneur you admire and why?
I admire all female entrepreneurs...
New Year, New Audience: 10 Essential Social Media Tactics to Get Your Content Seen
Do you spend a lot of time crafting the perfect piece of content, only to find that it barely generates any shares, let alone...
To Have and To Hold…3 Ways Building an Online Community Is Like Planning A...
If building a customer community for an organization were like planning a wedding and inviting guests, customer communities often are the second cousin who’s invited only...
Architecture of Empathy
What is Architecture of Empathy
I was in a twitter chat recently at #CMO India where I was fortunate to have shared views with some...
The “Internet of Things” at Risk
Internet-enabled devices improve productivity and help us achieve greater innovation, but there are three major risks that could unravel it all.
It is estimated that 90 per...
How to Use Quizzes to Ramp Up Your Lead Database
How do you capture the attention of a demand generation marketer? Tell them you have a new way of generating quality leads!
Many of you have...
Indian Brands Reveal How They Are Using Instagram Ads Effectively
Childhood memories are never complete without a paper boat story. Most of us have grown up sailing a little paper boat across puddles every...