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Measure the ROI of Digital Advertising Beyond Revenue Impact
Return on investment (ROI) is an important part of digital marketing (and really, almost every part of marketing)—it tells you whether you’re getting your money’s...
Interview with Abhinav Kaushal, Chief Mentor, Apnaghar
What makes a good marketer?
A good marketer is someone who can envision both the short and long term goals on equal footing, it is...
Customer-Service Excellence With an Omni-Channel Focus
We’re hearing a lot these days about delivering omni-channel experiences to our customers to make shopping seamless across multiple channels. But what does that...
Marketing Through the Customer Lifecycle
As B2B business models continue to shift toward subscription and as-a-service, marketers are paying much more attention to customer experience and value throughout the customer...
Marketer Moods and Tools
So you have read Paul Writer's Survey Report: The Agency & Marketing Tech Landscape here's a infographic capturing the same.
This report gives an insight into...
Interview with Monil Hathi, VP-Marketing, Orion Systems Integrators
What makes a good marketer?
I would call it someone who is willing to take calculated risks to build a brand. Marketing is both a...
Intelligence for the TrAIling Marketing Industry
We’ve always been slow to adopt new things. Because we like them shiny and easy. AI has been the go-to new platform on which...
Time For HR To Come To The Party
Why is it that most transformation agendas wither down to a simple repositioning of the deck chairs or at best appear like superficial change...
The Social CEO (Or Lack Of)
“The Social CEO” is a phrase you might have heard by now. As the world of social continues to expand, the phrase continues to...
Interview with Chirag Talwar, National Head Marketing, UNIGLOBE ATB
What makes a good marketer?
Taking a cue from what Rudyard Kipling wrote way back in 1895, in his poem ‘If’ - "If you can...