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Organic Reach is Shrinking – 4 Ways to Keep Your Audience
Changes in social media dynamics are making most tried and tested strategies a thing of past. Social media is no longer about getting likes...
IT Marketing Leader: Apurva Chamaria, VP & Head of Corporate Marketing, HCL Technologies
What are the top 3 things marketers must do for increasing revenue?
Marketers must do the following to increase revenue :
1) Increase “Differentiation” between brand and...
We Live in an Under-Communicated World and Here is Your Big Opportunity
This might come as a big surprise to some of you. But I really believe in this.
So here are some stats – in one...
Measure the ROI of Digital Advertising Beyond Revenue Impact
Return on investment (ROI) is an important part of digital marketing (and really, almost every part of marketing)—it tells you whether you’re getting your money’s...
Interview with Abhinav Kaushal, Chief Mentor, Apnaghar
What makes a good marketer?
A good marketer is someone who can envision both the short and long term goals on equal footing, it is...
Customer-Service Excellence With an Omni-Channel Focus
We’re hearing a lot these days about delivering omni-channel experiences to our customers to make shopping seamless across multiple channels. But what does that...
Marketing Through the Customer Lifecycle
As B2B business models continue to shift toward subscription and as-a-service, marketers are paying much more attention to customer experience and value throughout the customer...
Marketer Moods and Tools
So you have read Paul Writer's Survey Report: The Agency & Marketing Tech Landscape here's a infographic capturing the same.
This report gives an insight into...
Interview with Monil Hathi, VP-Marketing, Orion Systems Integrators
What makes a good marketer?
I would call it someone who is willing to take calculated risks to build a brand. Marketing is both a...
Intelligence for the TrAIling Marketing Industry
We’ve always been slow to adopt new things. Because we like them shiny and easy. AI has been the go-to new platform on which...