Insights

I have to confess that my engineering grades were not great. Luckily companies like Tata Elxsi used an entrance test as a qualifier, and...

Here's a sneak peek of the magic we unleashed: Jessie shared her expertise on stretching marketing budgets and avoiding costly ad campaigns. We explored...

I had never thought of learning the piano as my USP for marketing myself.  The day after I completed my 12th grade exams, a potential...

AI in Search means drastic change.  AI in SEO means that how we search for products and services is on the cusp of dramatic change....

Sean Combs a rapper better known as Puff Daddy or P. Diddy was accused by his former partner, Cassie Ventura, of assault. He denied...

CMO JD - Chief Marketing Officer Job Description - must include a wide range of skills to ensure the candidate is well-suited for the...

Low cost marketing strategies are from Jessie Paul's book, "Marketing Without Money." She emphasizes the importance of leveraging digital tools and platforms to maximize...

Thought leadership isn't directly about lead generation. Dave Munn of ITSMA will tell you how to bridge the gap and better understand why you should invest in thought leadership.

Frugal marketing can deliver results. In this article Jessie Paul outlines the methods. Better still watch the live discussion!

$500 million is actually frugal. In a world where startups invest projected revenue for years on marketing, Monopoly Go was actually cautious. They clocked $2 billion in less than a year. They maximized their campaign by going hyperlocal, and targeting distinct personas with a large volume of creatives.